John Eagle Honda

I’m the Marketing Director over several stores, including John Eagle Honda of Dallas and Honda Cars of Rockwall. We started with Naked Lime in 2014. In 2015, the former managing partner wanted to cut budgets so we left Naked Lime. 
 
When the dealership acquired new ownership, I recommended we come back to Naked Lime. I showed them the analytics of what Naked Lime had done for us in the past and they agreed we needed it back. We started using Naked Lime Marketing Services at Honda Cars of Rockwall, then added John Eagle Honda of Dallas. 
 
There’s not one single part of your services that I don’t like. As a matter of fact, I’m hoping to share some of my findings with other dealerships within the group. 
 
Naked Lime’s targeted marketing is very strong compared to all of the other programs in the industry. We’re definitely seeing the return on investment. The performance data we get from Naked Lime is backed by our Google data, so there’s never any question about what’s working.  
 
My relationship with Naked Lime is great. Even when I throw them a curve and we deviate from the plan we’ve made, there are never any issues and my Naked Lime team gets it done. They do a great job. 
 
It’s refreshing to work with Naked Lime. The communication, the reporting, the ease of operation. There’s not one thing about you guys that I don't think is top notch.

Kenneth Dean

Marketing Director

John Eagle Honda

Dallas, TX