Grow Your Knowledge

These resources cover industry and product information, show how others are using our products—and may spark some big ideas of your own.


Gain insight into the automotive industry and learn what you need to do to stay ahead.

Traditional TV next to an internet connected device where CTV content can be streamed

How Streaming Replaced Traditional TV Advertising

The days of the passive television viewer have given way to the rise of a consumer-directed viewing experience. And this change is for the better too—with the right guidance, today's dealer has cost-effective access to highly-engaged consumers. 


Market Smarter: Strategically Advertising during Tough Times

Marketing and advertising funds are often the first place dealers turn when they need to cut costs, but sometimes the first instinct is the wrong one. What the data actually suggests is that even in tough business times, advertising still helps you sell more—and sell faster. 

Case Studies

Gain insight into the automotive industry and learn what you need to do to stay ahead.

TM for Advanced Service Follow up

Closing the Gap in Service: Boosting Customer Loyalty and Employee Efficiency, Automatically

Find out how Naked Lime's Targeted Marketing for Advanced Service increased one dealership's gross profits by $25,000 in just one quarter.

Social media digital advertising

Dealership Success with Automated Inventory Ads on Facebook

Read what happened when Cronic CDJR advertised their real-time inventory to social media audiences using Automotive Inventory Ads on Facebook. 

Naked Lime Marketing: A Best Practice Winner on Fixed Ops Roundtable

Industry experts and best practice winners share what dealers are doing to increase service profits and boost customer retention.

Naked Lime Marketing on Fixed Ops Roundtable: How to Attract High Dollar ROs

Expert shares what dealers can do to boost their service profits with high dollar ROs.

A lime being squeeze in a juicer

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