Grow Your Knowledge

These resources cover industry and product information, show how others are using our products—and may spark some big ideas of your own.

Whitepapers

Gain insight into the automotive industry and learn what you need to do to stay ahead.

VCS Landing Page

Lights, Camera, Action! Dealership Video Marketing

Today's consumer is bombarded with more ads in a typical day compared to any other point in history. Digital campaigns must stand out and hold someone's attention. Increasingly, the best channel to accomplish this is digital video. 

Analyzing data for improved targeting and effectiveness of dealership advertising.

Your Marketing is History

Too much dealership marketing is based on what the target buyer did in the past. Stop trying to sell to the person they were years ago, when they bought their last car. You have the data to predict what they'll do next.

Case Studies

Gain insight into the automotive industry and learn what you need to do to stay ahead.

Would You Sell to Matt? Using Predictive Analytics to Recognize Sales Opportunities

You can identify highly likely buyers within your own dealership database with predictive analytics. Approach them during service visits and capture the sale.

1 Strategy to Increase Service Profits

Your service drive is also a sales floor for repairs. For customers that decline recommendations, automatically follow-up with them to capture additional profit.

Naked Lime Marketing Announces Facebook Partnership for Automotive Inventory Advertising

Naked Lime’s automated vehicle inventory feed delivers data directly to Facebook

Naked Lime Whitepapers and E-books Deliver Dealer Insights, Cap Off an Eventful 2019

Year that saw launch of multiple new tools and services to help dealers excel in their digital marketing in the midst of continued industry change

A lime being squeeze in a juicer

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