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Social Media is More than a Popularity Contest

“Social media doesn’t sell cars.” You’ve heard it. Maybe said it. Here’s why you still can’t live without it.

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The Elephant in the (Empty) Showroom

Why Digital Reputation Management is Essential for Dealership Success.

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Dealership Survival Guide for the Mobile Revolution

How to use mobile search advertising to win more shoppers online and more customers in real life

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Stop Using the Same Playbook as Your Competition

You know you need digital marketing - everyone else is doing it. But do it better than everyone else.

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Digital World, Digital Speak

For the most successful dealerships, content marketing is at the center of ongoing digital conversations.

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The Mobile Web Design Battle that Isn't

Most consumers aren’t “sold” a car on the lot. The “selling” happens online. That’s automotive e-commerce.

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Millennials and Cars: Disrupt the Cycle

What can dealers do to make a bigger impact than simply adapting to the new buying cycle? Disrupt it.

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Four New Rules of the Road for Service Marketing

Service marketing is no longer about mileage intervals - it’s about building lifetime customer loyalty.

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Eyes on the Prize: Thriving Not Just Surviving

Why dealers must stop guessing and adopt a data-driven approach that delivers measurable results.