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Taking Charge of Your Co-Op Spend

How to maximize OEM funds and master your marketing budget.

Dealership Marketing is Science, Not Magic

Predictive analytics contradicts the traditional, reactive approach of mining existing data. It’s a proactive approach to creating leads with a reliable estimation of future customer wants, needs, and expectations.

The 4 Dealership Laws of Attraction

Customers owe you nothing. Read how to earn repeat business by meeting increased expectations.

The Smart Dealers Guide to Choosing a Marketing Partner

A trusted partner is invaluable, but finding one is hard. Our guide just made it easier.

A Multi-Channel Marketing Foundation

Send a consistent message across all marketing channels to stand out as a pro among amateurs.

Breaking Down Barriers to Digital Car Sales

Prepare for the future of car sales – when any car may be sold online, without touching a pen to paper.

Social Media is More than a Popularity Contest

“Social media doesn’t sell cars.” You’ve heard it. Maybe said it. Here’s why you still can’t live without it.

The Elephant in the (Empty) Showroom

You can try to ignore your online reputation, but diligent management is essential to dealership marketing success.

Dealership Survival Guide for the Mobile Revolution

How to use mobile search advertising to win more shoppers online and more customers in real life