Whitepapers

2023 Brand Retention and Defection Report

Use real transactional data from 2022 to understand retention and defection rates by manufacturer, and identify conquest opportunities for your dealership.

Naked Lime's Survival Guide

For Finding and Keeping Dealership Customers

The world of automotive marketing is wild and unpredictable— that's why we've created this guide. Use it to develop a strategy that puts your dealership miles ahead.

How Streaming Replaced Traditional TV Advertising

The days of the passive television viewer have given way to the rise of a consumer-directed viewing experience. And this change is for the better too—with the right guidance, today's dealer has cost-effective access to highly-engaged consumers. 

Market Smarter: Strategically Advertising during Tough Times

Marketing and advertising funds are often the first place dealers turn when they need to cut costs, but sometimes the first instinct is the wrong one. What the data actually suggests is that even in tough business times, advertising still helps you sell more—and sell faster. 

2022 Brand Retention and Defection Report

Use real transactional data to understand retention and defection rates by manufacturer and identify conquest opportunities for your dealership.

Your Dealership's Multi-Point Marketing Inspection

50% of car buyers will not return to the dealership for service work after one year. This is your guide to bringing them back.

The Common Denominator of Customer Retention and Conquest

How can dealers retain more customers while also winning more from the competition? Use data to reveal consumer patterns and purchasing behaviors.

2021 Brand Retention and Defection Report

Use real transactional data to understand retention and defection rates by manufacturer and identify conquest opportunities.

Facebook: The Automotive Marketing of Tomorrow!

The future of selling cars is through personalization, and for that, Facebook reigns supreme. Discover everything you need to know about advertising effectively on the social media giant's platform with our free eBook.