Whitepapers
The Common Denominator of Customer Retention and Conquest
How can dealers retain more customers while also winning more from the competition? Use data to reveal consumer patterns and purchasing behaviors.
2021 Brand Retention and Defection Report
Use real transactional data to understand retention and defection rates by manufacturer and identify conquest opportunities.
Facebook: The Automotive Marketing of Tomorrow!
The future of selling cars is through personalization, and for that, Facebook reigns supreme. Discover everything you need to know about advertising effectively on the social media giant's platform with our free eBook.
Facebook Advertising Quick Reference Guide
It’s more important than ever to use clean, segmented, first party data for social targeting success. As an agency level Facebook Partner, Naked Lime knows exactly how to use your data to reach the right audiences.
Lights, Camera, Action! Dealership Video Marketing
Today's consumer is bombarded with more ads in a typical day compared to any other point in history. Digital campaigns must stand out and hold someone's attention. Increasingly, the best channel to accomplish this is digital video.
Your Marketing is History
Too much dealership marketing is based on what the target buyer did in the past. Stop trying to sell to the person they were years ago, when they bought their last car. You have the data to predict what they'll do next.
LEVEL UP! A Holistic Guide to Modern SEO
Digital strategy isn't about individual pieces like keywords or blog content. It's about how those pieces connect. Make the connections that put your dealership's website in front of shoppers searching for a place to buy.
Automating Follow-Up in Service
Transform the profit potential of your service department with targeted follow-up marketing to customers who decline service.
Taking Charge of Your Co-Op Spend
How to maximize OEM funds and master your marketing budget.
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