Naked Lime Provides Valuable Service Insights with Timely New eBook

With inventory shortages affecting the industry, Naked Lime helps dealers in the service lane.

As the shortage of new vehicles continues to bear down on dealers, Naked Lime Marketing is working to help dealers find additional profits in their fixed operations. 

“The service drive is an extremely important place for capturing in-market demand and establishing customer loyalty, but it’s often overlooked when it comes to what dealers spend their advertising budget on,” says Brad Highland, Naked Lime’s vice president of operations.

Because of this, Naked Lime has produced a new eBook: Your Dealership’s Multi-Point Marketing Inspection: A Guide to Successfully Marketing Your Dealership Service Department.

The work is meant to provide dealers with insight into how they can remain profitable even without an extensive inventory.

“Essentially, it’s a guidebook,” says Highland. “It shows why many fixed ops departments fail to effectively and successfully market themselves and offers tips and other useful information to help them change that moving forward.”

The eBook covers important concepts such as:

  • Positioning your dealership as the best service option
  • Placing sufficient funding into your efforts
  • Finding the necessary resources to achieve success

The resource is now available directly on the Naked Lime Marketing website, along with other resources, at:

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