Naked Lime Marketing: A Best Practice Winner on Fixed Ops Roundtable

Industry experts and best practice winners share what dealers are doing to increase service profits and boost customer retention.

After being featured as a Best Practice winner for her conversation about boosting service profits with high dollar ROs on Ted Ings’s Fixed Ops Roundtable, Naked Lime’s Amberly Montgomery was invited to make a follow-up appearance on the Roundtable’s After Dark show.

The show was comprised of industry experts and best practice winners, others of which included Erica Mitchell from Dealerware, Julie Douglas from Dealer Pay, LLC, Earl Brown from Radiant Ride, Alyson Landis from Inkcentric Corp, and Ashleigh Ellis from

Montgomery of Naked Lime Marketing reiterated the importance of filling your service drive with high quality, high dollar ROs. She states that as dealers enter into the holiday season, it is crucial to save time for marketing teams and service techs, and to leverage cleansed, first party data.

“Take the burden of the follow-up off a human being when technology can do it just the same. The relevant messaging and the offer is most important there- not whether or not you have a person pushing the buttons at the end,” Montgomery shares.

Later in the segment, Montgomery explains how service marketing hit its stride during the pandemic, as well as some of the strategies that dealers can use to target their fixed ops customers. She shares that data-driven fixed ops marketing can help dealers follow-up with customers through email, social media platforms, retargeted web ads, YouTube ads, and more. This works especially well when dealers work to ensure that their data is being cleansed on multiple data points, and used across multiple platforms.

Hear more on these topics from Montgomery, as well as the other Best Practice winners, by watching the full follow-up interview:

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