Naked Lime Marketing (NLM) has announced a new advertising partnership with Facebook, adding yet another strategic offering in Naked Lime’s suite of data-driven services for automotive dealerships.
Through the partnership, Naked Lime is included in Facebook’s Automotive Playbook for Dealers, a resource dealers use to drive profitable advertising strategies. Specifically, the Facebook partnership enables Naked Lime to deliver vehicle inventory data directly to Facebook in support of a dealership’s Automotive Inventory Ads (AIA) within Facebook.
“This partnership is another initiative at Naked Lime where we can more effectively connect potential car buyers with the vehicles they want at a dealership,” said Chris Walsh, vice president and general manager at Naked Lime. “AIA applies filters to automatically show the right vehicles to consumers who have expressed interest on a dealership’s website, app, or elsewhere on the internet.
“At Naked Lime, our vehicle inventory feed supporting AIA enables us to expand a dealership’s targeted reach like never before, putting the right inventory in front of the right consumer at the right time – when that consumer is in the market for a vehicle,” Walsh added.
“Naked Lime just made it easier for dealers to execute one of Facebook’s most powerful sales-driving solutions, Automotive Inventory Ads,” said Bob Lanham, Head of Automotive Retail for Facebook. “Naked Lime understands that dealers may want to run these ads themselves but need their inventory data in a very specific format for Facebook, so I look forward to working with Naked Lime on this.”
Enrollment in Naked Lime’s vehicle inventory data feed in support of AIA is now available alongside the company’s Social Media Advertising and Dynamic Search Ads products.
To learn more about Naked Lime’s automated feed for AIA on Facebook, click here.