Naked Lime Marketing officially announced that they will be adding a digital advertising package specifically for fixed operations to their list of offerings. This change is a part of a recent effort to restructure their operations into progressive packages that will better serve dealers.
“35% of the average dealership’s gross profit comes from their fixed operations alone,” commented Brad Highland, Naked Lime’s vice president of operations. “We see that a very small portion of most dealerships’ advertising budgets are dedicated to the service lane, only about 5-15%. Knowing the budget for service ads is stretched thin in most cases, we wanted to create a digital advertising package that gets dealers results without breaking the bank.”
The new service-specific package will focus on establishing dealerships as prime service destinations with the use of service-optimized search, display, and remarketing campaigns, as well as service promotions on social media sites like Facebook and Instagram.
Learn more about Naked Lime’s fixed ops package by visiting this page:
To get advice and learn about fixed ops marketing best practices, check out the Fresh Squeeze blog: