Naked Lime Brings Booth to Customers at Virtual NADA

As event went virtual, experts showed the importance of dealership’s online presence to sales.

The biggest automotive retailing conference, the NADA Show, was held virtually this past week on February 9-11th.

The switch to a completely online experience was an adjustment for many, but Naked Lime Marketing used it as the perfect opportunity to discuss the importance of dealerships’ online presence to their sales.

Naked Lime’s virtual booth revolved around the concept that, in today’s uncertain times, social media actually does sell cars.

This is an idea that has often been disputed by those in the automotive industry, but Naked Lime worked to prove that social media can have a huge financial impact on dealerships when they use the right resources and the right data.

 “It’s all about building the connections that lead to sales,” said Brad Highland, Naked Lime’s vice president of operations.

“Buying a car is a very personal process, and when dealerships can make their social media ads and other content reflect that same personal feel, you see results. That’s what we wanted to help our dealers with.”

Helping dealers build these kind of relationships is one of Naked Lime’s core services. They offer a variety of marketing and advertising solutions to help dealers increase their online visibility on the platforms customers use and trust the most.

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