Equity Mining from Naked Lime Enhanced with Predictive Analytics

XtreamService, a GM iMR-eligible offering from Naked Lime, now leverages existing data to offer more reliable predictions of future customer behavior

Naked Lime Marketing (NLM) announced today that its XtreamService equity mining service, a General Motors (GM) iMR-eligible offering, has been enhanced with the use of predictive analytics, enabling more precise use of customer transactions to make reliable predictions of future purchasing behavior. Naked Lime first became an approved provider of equity mining services for GM in 2017.

XtreamService generates service leads through dealership equity analysis, with appropriate sales and service recommendations triggered by a specific customer action or status. The addition of predictive analytics refers to the use of new techniques in data mining, statistics, modeling, machine learning, and artificial intelligence to anticipate likely buyer behavior.

The enhanced version of XtreamService is included in the GM iMR program, which provides matching co-op funds that dealerships can use for marketing and advertising.

"Xtream already functioned as a premier service for increased business from dealership service departments. With the upgrade that comes from implementing predictive analytics, we're excited to see dealer results as they take advantage of the leads hiding in plain sight in their existing data," said Chris Walsh, vice president at Naked Lime.

"The privilege of being included in GM's iMR program as a preferred turnkey provider only makes Xtream that much more accessible to those dealers looking to invest now for lasting benefits," Walsh added.

XtreamService is just one piece of the full suite of Naked Lime marketing and advertising services available to GM dealers. Services that are also approved for participation in the GM iMR program include:

  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Digital Advertising
  • Dealer-branded eNewsletters
  • Targeted Email and Direct Mail Marketing
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