To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results.
Naked Lime began testing Dynamic Used Campaigns for our Digital Advertising Services as a way for dealers to more effectively move used inventory.
It is a challenge for dealerships to successfully advertise and sell used vehicles because that inventory changes daily.
Dynamic Used Campaigns allow dealers to show ads for specific vehicles in stock, based on customer search matches to their actual inventory.
Initial testing produced results that varied with the size of the dealership and amount of used car inventory. There were, however, successes in each test account.
Below are two examples from dealerships who came to us with the goals of increasing used car sales and decreasing days of supply for their inventory.
Initial testing proved successful. Now sold as an add on for our current Digital Advertising Core product, Naked Lime is seeing continued success for dealers across account metrics.