Data and Targeting
Dealership Social Marketing Recipe for Success
March 24, 2023
Creating a successful social strategy is a lot like baking a cake. And if baking (or marketing) isn’t your thing, then we've got some tips for you.
Market Strategy
Quiz: How Did These Cars and Parts Get Their Names?
June 24, 2021
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is…
Market Strategy
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
June 10, 2021
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent…
Data and Targeting
Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?
May 24, 2021
What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs…
Market Strategy
Why Does Your Dealership Need a Market Analysis?
May 20, 2021
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the…
Industry Insights
RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum
May 5, 2021
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era…
Servicing Your Customer
How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?
April 26, 2021
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after…
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