Data and Targeting
Dealership Social Marketing Recipe for Success
March 24, 2023
Creating a successful social strategy is a lot like baking a cake. And if baking (or marketing) isn’t your thing, then we've got some tips for you.
Market Strategy
Tips for Establishing a Good Online Dealership Reputation
March 14, 2022
Your online presence is an essential form of communication between you and your customers— it allows you to stay in the loop with what customers…
Events
Getting the Most From Your Trade Show Experience
March 4, 2022
With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best…
Fixed Ops Marketing
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
January 27, 2022
In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy:…
Email & Direct Mail
How to Create a Newsletter People Will Actually Read (and Why You Should Want to)
January 21, 2022
Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes…
Fixed Ops Marketing
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
January 17, 2022
In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part…
Industry Insights
Year of Search 2021: Automotive Marketing
January 10, 2022
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring…
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