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Market Strategy

7 Automotive Retail Trends to Watch for This Holiday Season

November 22, 2022
‘Tis the season of big bargains, big spenders, and lots and lots of gift wrap. Here's a few things your dealership should keep in mind this season
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Data and Targeting

Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

May 24, 2021
 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs…
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Market Strategy

Why Does Your Dealership Need a Market Analysis?

May 20, 2021
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the…
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Industry Insights

RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

May 5, 2021
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era…
hands switching a car for money
Servicing Your Customer

How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

April 26, 2021
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after…
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Servicing Your Customer

4 Eco-Friendly Ways to Promote your Dealership

April 20, 2021
As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with…
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Data and Targeting

Debunking Generational Marketing Myths

April 15, 2021
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but…

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