7 Automotive Retail Trends to Watch for This Holiday Season
November 22, 2022
‘Tis the season of big bargains, big spenders, and lots and lots of gift wrap. Here's a few things your dealership should keep in mind this season
Back to the Future… of Automotive Marketing
September 23, 2021
Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing…
Email & Direct Mail
Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID
August 19, 2021
We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID…
Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?
August 11, 2021
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook…
Servicing Your Customer
Customer Feedback is a Tool. Does Your Dealership Use It?
July 6, 2021
What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be…
Quiz: How Did These Cars and Parts Get Their Names?
June 24, 2021
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is…
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
June 10, 2021
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent…