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Data and Targeting

Dealership Social Marketing Recipe for Success

March 24, 2023
Creating a successful social strategy is a lot like baking a cake. And if baking (or marketing) isn’t your thing, then we've got some tips for you.
Four service customers
Fixed Ops Marketing

Service Marketing Scenarios: Why Automated Follow-Ups Work

October 17, 2022
Sending out automated reminders can bring back a variety of customers, each with their own reason to have originally declined your services...
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Market Strategy Data and Targeting

What Your Customers Want to Know about EVs

October 6, 2022
Add something new and insightful to all things electric...
Workday Consumers at Desk
Market Strategy Industry Insights

It’s Nice to Meet You— Marketing to a New Buyer Persona

August 9, 2022
Connecting the right person to the right car is essential to ensuring that your dealership can stay open and profitable for years to come.  The past…
Brand Awareness Megaphone
Market Strategy Digital Advertising

Brand Awareness in 3 Steps

July 25, 2022
Finding new and unique ways to stand out from the competition can seem irrelevant in times of high demand, but it’s essential for ensuring…
7 Deadly Sins Snake and Apple
Market Strategy

The 7 Deadly Sins of Dealership Marketing

July 13, 2022
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing? These sins have no…
checkerboard of service drive items
Fixed Ops Marketing

Tips for Making the Most of Rising Gas Prices

July 11, 2022
One of the many things that you strive to do as a dealership is make sure that your customers are happy with the vehicle they drive, but there will…

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