Holiday deals and discounts for dealerships, car with a holiday bow
Market Strategy

7 Automotive Retail Trends to Watch for This Holiday Season

November 22, 2022
‘Tis the season of big bargains, big spenders, and lots and lots of gift wrap. Here's a few things your dealership should keep in mind this season
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Fixed Ops Marketing

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

January 27, 2022
In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy:…
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Email & Direct Mail

How to Create a Newsletter People Will Actually Read (and Why You Should Want to)

January 21, 2022
Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes…
service advisers inspecting car
Fixed Ops Marketing

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

January 17, 2022
In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part…
people standing around blocks that say "2021"
Industry Insights

Year of Search 2021: Automotive Marketing

January 10, 2022
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring…
illustration of service drive
Fixed Ops Marketing

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

January 5, 2022
Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust…
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Servicing Your Customer

Three Reasons Why You Can’t Market a Dealership Like Other Businesses

October 4, 2021
Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels…

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