Data and Targeting
Dealership Social Marketing Recipe for Success
March 24, 2023
Creating a successful social strategy is a lot like baking a cake. And if baking (or marketing) isn’t your thing, then we've got some tips for you.
Servicing Your Customer
Vehicle Buying Has Changed. Has Your Dealership Responded?
December 7, 2020
2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have…
Industry Insights
New Facebook Oversight Board: What Does it Mean for Your Dealership’s Social Content?
November 23, 2020
Back in January 2019, Facebook announced its plans to institute a Content Oversight Board. The social media company finally unveiled the Board this…
Fixed Ops Marketing
Winter Marketing Maintenance Tips for the Fixed Ops Department
November 16, 2020
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer…
Fixed Ops Marketing
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
November 9, 2020
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly…
Market Strategy
Automotive Halloween Trends that We Love in 2020
October 21, 2020
Halloween: a time to get scared, wear weird clothes, and hide heaps of candy wrappers by shoving them into the couch cushions. But did you know that…
Digital Advertising
What is Click Fraud and Why Should Dealers Care?
October 12, 2020
The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you…
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