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Market Strategy

Building a High Performance Marketing ‘Mix’ for Dealerships

May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
two sets of hands looking over reporting metrics
Market Strategy

Why Does Your Dealership Need a Market Analysis?

May 20, 2021
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the…
colorful papers with question marks on them
Industry Insights

RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

May 5, 2021
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era…
hands switching a car for money
Servicing Your Customer

How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

April 26, 2021
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after…
people helping the earth
Servicing Your Customer

4 Eco-Friendly Ways to Promote your Dealership

April 20, 2021
As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with…
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Data and Targeting

Debunking Generational Marketing Myths

April 15, 2021
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but…
fixing a car
Fixed Ops Marketing

Building Up Your Fixed Ops Online Presence to Attract Service Customers

April 12, 2021
When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features,…

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