Market Strategy
Building a High Performance Marketing ‘Mix’ for Dealerships
May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Email & Direct Mail
Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID
August 19, 2021
We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID…
Industry Insights
Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?
August 11, 2021
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook…
Servicing Your Customer
Customer Feedback is a Tool. Does Your Dealership Use It?
July 6, 2021
What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be…
Market Strategy
Quiz: How Did These Cars and Parts Get Their Names?
June 24, 2021
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is…
Market Strategy
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
June 10, 2021
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent…
Data and Targeting
Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?
May 24, 2021
What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs…
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