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Market Strategy

Building a High Performance Marketing ‘Mix’ for Dealerships

May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Brand Awareness Megaphone
Market Strategy Digital Advertising

Brand Awareness in 3 Steps

July 25, 2022
Finding new and unique ways to stand out from the competition can seem irrelevant in times of high demand, but it’s essential for ensuring…
7 Deadly Sins Snake and Apple
Market Strategy

The 7 Deadly Sins of Dealership Marketing

July 13, 2022
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing? These sins have no…
checkerboard of service drive items
Fixed Ops Marketing

Tips for Making the Most of Rising Gas Prices

July 11, 2022
One of the many things that you strive to do as a dealership is make sure that your customers are happy with the vehicle they drive, but there will…
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Market Strategy

ABC’s of Dealership Marketing Pt. 2

July 5, 2022
In the first part of this series, we covered everything from dealership advertising to the importance of establishing customer loyalty. Here, we’ll…
bowl of alphabet soup
Market Strategy

ABC’s of Dealership Marketing Pt. 1

June 9, 2022
Marketing in today’s world is much different that in was when you had 10 times the inventory on your lot.  How, when, where, to whom, and even if you…
crew recording a video
Video Advertising

Four Types of Video Content to Incorporate into Your Dealership’s Marketing Strategy

June 7, 2022
Dealerships have always created great video content—from early television commercials to modern day YouTube Advertising campaigns. Using videos to…

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