Market Strategy
Building a High Performance Marketing ‘Mix’ for Dealerships
May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Testimonials
Dealer Success: Direct, Tangible, and Valuable Communication
November 17, 2022
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
Market Strategy
The Secret to Customer Retention
November 8, 2022
Boosting customer loyalty? These small, yet crucial details can make all the difference.
Market Strategy
Are you Scaring Customers Away with These 4 Practices?
October 21, 2022
Once you scare off a customer, it’s extremely difficult to win them back. These 4 practices may be giving your customers the creeps...
Fixed Ops Marketing
Service Marketing Scenarios: Why Automated Follow-Ups Work
October 17, 2022
Sending out automated reminders can bring back a variety of customers, each with their own reason to have originally declined your services...
Market Strategy
Data and Targeting
What Your Customers Want to Know about EVs
October 6, 2022
Add something new and insightful to all things electric...
Market Strategy
Industry Insights
It’s Nice to Meet You— Marketing to a New Buyer Persona
August 9, 2022
Connecting the right person to the right car is essential to ensuring that your dealership can stay open and profitable for years to come. The past…
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