Bowl of trail mix with a spoon and a green background
Market Strategy

Building a High Performance Marketing ‘Mix’ for Dealerships

May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
"Naked Lime has provided us with a full spectrum of marketing options to reach out to each customer."

Dealer Success: Direct, Tangible, and Valuable Communication

November 17, 2022
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
man fawning over his car
Market Strategy

The Secret to Customer Retention

November 8, 2022
Boosting customer loyalty? These small, yet crucial details can make all the difference.
illustrations of halloween items
Market Strategy

Are you Scaring Customers Away with These 4 Practices?

October 21, 2022
Once you scare off a customer, it’s extremely difficult to win them back. These 4 practices may be giving your customers the creeps...
Four service customers
Fixed Ops Marketing

Service Marketing Scenarios: Why Automated Follow-Ups Work

October 17, 2022
Sending out automated reminders can bring back a variety of customers, each with their own reason to have originally declined your services...
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Market Strategy Data and Targeting

What Your Customers Want to Know about EVs

October 6, 2022
Add something new and insightful to all things electric...
Workday Consumers at Desk
Market Strategy Industry Insights

It’s Nice to Meet You— Marketing to a New Buyer Persona

August 9, 2022
Connecting the right person to the right car is essential to ensuring that your dealership can stay open and profitable for years to come.  The past…

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