Bowl of trail mix with a spoon and a green background
Market Strategy

Building a High Performance Marketing ‘Mix’ for Dealerships

May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
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Market Strategy

Top 5 Readers’ Choice Articles of 2022

January 20, 2023
More than 500 readers enjoyed these articles throughout the past year. Now you can enjoy them too!
messy desk with to-do list

A Dealer’s Checklist for a Great Trade Show Experience

January 13, 2023
Trade shows can be busy, but attending one doesn't have to be stressful. Follow these steps to help make your experience well worth the travel.
person looking at a block that says "2022"
Industry Insights

Year in Search 2022: Automotive Marketing

January 4, 2023
Google’s “Year in Search” can act as a great starting point in determining what your customers want (and how your dealership can provide it for them).
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Market Strategy Servicing Your Customer

Automotive Icons— Car Commercials to Learn From

December 22, 2022
Discover insights that you can incorporate into your dealership's marketing strategy through our deep dive into 8 of the most iconic car commercials.
Dealership marketing to Generation Z audience members
Data and Targeting

What Gen Z Wants from a Dealership Experience

December 1, 2022
The best way to establish long lasting, profitable relationships with your Gen Z audience is to understand what they want from a dealership experience
Holiday deals and discounts for dealerships, car with a holiday bow
Market Strategy Servicing Your Customer

7 Automotive Retail Trends to Watch for This Holiday Season

November 22, 2022
‘Tis the season of big bargains, big spenders, and lots and lots of gift wrap. Here's a few things your dealership should keep in mind this season

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