Market Strategy
Building a High Performance Marketing ‘Mix’ for Dealerships
May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Market Strategy
Top 5 Readers’ Choice Articles of 2022
January 20, 2023
More than 500 readers enjoyed these articles throughout the past year. Now you can enjoy them too!
Events
A Dealer’s Checklist for a Great Trade Show Experience
January 13, 2023
Trade shows can be busy, but attending one doesn't have to be stressful. Follow these steps to help make your experience well worth the travel.
Industry Insights
Year in Search 2022: Automotive Marketing
January 4, 2023
Google’s “Year in Search” can act as a great starting point in determining what your customers want (and how your dealership can provide it for them).
Market Strategy
Servicing Your Customer
Automotive Icons— Car Commercials to Learn From
December 22, 2022
Discover insights that you can incorporate into your dealership's marketing strategy through our deep dive into 8 of the most iconic car commercials.
Data and Targeting
What Gen Z Wants from a Dealership Experience
December 1, 2022
The best way to establish long lasting, profitable relationships with your Gen Z audience is to understand what they want from a dealership experience
Market Strategy
Servicing Your Customer
7 Automotive Retail Trends to Watch for This Holiday Season
November 22, 2022
‘Tis the season of big bargains, big spenders, and lots and lots of gift wrap. Here's a few things your dealership should keep in mind this season
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