Market Strategy
Building a High Performance Marketing ‘Mix’ for Dealerships
May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Fixed Ops Marketing
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
November 9, 2020
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly…
Market Strategy
Automotive Halloween Trends that We Love in 2020
October 21, 2020
Halloween: a time to get scared, wear weird clothes, and hide heaps of candy wrappers by shoving them into the couch cushions. But did you know that…
Digital Advertising
What is Click Fraud and Why Should Dealers Care?
October 12, 2020
The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you…
Fixed Ops Marketing
Setting Up Your Dealership’s Service Advisors and Techs for Upsell Success
October 5, 2020
Saying dealership service centers are a busy place is an understatement. The average dealership writes 18,676 repair orders a year, or 1,556 a month …
Industry Insights
Will SEO Still Matter in 2021?
September 24, 2020
While the memes indicate that time might have lost all meaning for many of us lately, it is nevertheless the time when many businesses begin to…
Digital Advertising
Catch Your “Hot Potatoes” through Remarketing
September 17, 2020
Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music…
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