Market Strategy
Building a High Performance Marketing ‘Mix’ for Dealerships
May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Servicing Your Customer
Readers’ Choice: Top Dealership Marketing Articles of 2020
January 25, 2021
What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an…
Digital Advertising
Search Advertising for Dealer Fixed Ops Profits
January 18, 2021
Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships…
Market Strategy
12 Days of Marketing
December 16, 2020
After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible…
Servicing Your Customer
Vehicle Buying Has Changed. Has Your Dealership Responded?
December 7, 2020
2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have…
Industry Insights
New Facebook Oversight Board: What Does it Mean for Your Dealership’s Social Content?
November 23, 2020
Back in January 2019, Facebook announced its plans to institute a Content Oversight Board. The social media company finally unveiled the Board this…
Fixed Ops Marketing
Winter Marketing Maintenance Tips for the Fixed Ops Department
November 16, 2020
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer…
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