Market Strategy
Building a High Performance Marketing ‘Mix’ for Dealerships
May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
Industry Insights
Quiz: Do You Know Google’s Automotive Marketing Moments?
March 15, 2021
You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and…
Social Media
Facebook Ads- How to Target for Success
March 11, 2021
Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These…
Social Media
With organic posts, you reap what you sow.
March 8, 2021
In most cases, we tend to think “organic” means natural. That is also the case in social media. Organic posts are the ones that you don’t pay to…
Events
Black History Month: Key Figures and Moments that Shaped Automotive Marketing
February 24, 2021
In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive…
Digital Advertising
Is Your Dealership Optimizing for “People Also Ask” on Google?
February 18, 2021
While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is…
Social Media
Get Social! How Dealership Service Departments Can Benefit from Social Media
February 8, 2021
The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership,…
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