Bowl of trail mix with a spoon and a green background
Market Strategy

Building a High Performance Marketing ‘Mix’ for Dealerships

May 26, 2023
Think of your marketing strategy like a bag of trail mix— you need a healthy combo of these ingredients to make it great.
search engine page
Industry Insights

Quiz: Do You Know Google’s Automotive Marketing Moments?

March 15, 2021
You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and…
mobile device with social media
Social Media

Facebook Ads- How to Target for Success

March 11, 2021
Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These…
growing a "like" plant through a laptop
Social Media

With organic posts, you reap what you sow.

March 8, 2021
In most cases, we tend to think “organic” means natural. That is also the case in social media. Organic posts are the ones that you don’t pay to…
wendell scott looking out of the window of his racecar

Black History Month: Key Figures and Moments that Shaped Automotive Marketing

February 24, 2021
In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive…
car appearing through laptop screen on search results page
Digital Advertising

Is Your Dealership Optimizing for “People Also Ask” on Google?

February 18, 2021
While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is…
pattern of "like" notification hearts
Social Media

Get Social! How Dealership Service Departments Can Benefit from Social Media

February 8, 2021
The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership,…

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