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Market Strategy Industry Insights

It’s Nice to Meet You— Marketing to a New Buyer Persona

August 9, 2022
Connecting the right person to the right car is essential to ensuring that your dealership can stay open and profitable for years to come.  The past…
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Industry Insights

Year of Search 2021: Automotive Marketing

January 10, 2022
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring…
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Industry Insights

Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

August 11, 2021
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook…
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Industry Insights

RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

May 5, 2021
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era…
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Industry Insights

Quiz: Do You Know Google’s Automotive Marketing Moments?

March 15, 2021
You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and…
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Industry Insights

New Facebook Oversight Board: What Does it Mean for Your Dealership’s Social Content?

November 23, 2020
Back in January 2019, Facebook announced its plans to institute a Content Oversight Board. The social media company finally unveiled the Board this…

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