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Market Strategy Industry Insights

A Dealer’s Transition to GA4: Preparing Now

March 3, 2023
We have some helpful information to share with you on how to make the transition from UA to GA4 smooth and positively impactful for your dealership.
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Social Media Industry Insights

Say Goodbye to Facebook's Vehicle Tab

January 27, 2023
In less than a week, advertising your dealership on Facebook will look a bit different. We're here to show you the bright side- more effective ads!
person looking at a block that says "2022"
Industry Insights

Year in Search 2022: Automotive Marketing

January 4, 2023
Google’s “Year in Search” can act as a great starting point in determining what your customers want (and how your dealership can provide it for them).
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Market Strategy Industry Insights

It’s Nice to Meet You— Marketing to a New Buyer Persona

August 9, 2022
Connecting the right person to the right car is essential to ensuring that your dealership can stay open and profitable for years to come.  The past…
people standing around blocks that say "2021"
Industry Insights

Year of Search 2021: Automotive Marketing

January 10, 2022
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring…
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Industry Insights

Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

August 11, 2021
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook…

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