Data and Targeting
Email & Direct Mail
Targeting Tactics: Successful Dealership Direct Mail
February 17, 2023
Direct mail marketing can (and should) be incredibly rewarding for your dealership! Here's a few targeting tactics to help boost your success...
Data and Targeting
Email & Direct Mail
Targeting Tactics: Successful Dealership Email Marketing
February 10, 2023
Effective targeting is the difference between an email that gets marked as spam and one that gets flagged to come back to later...
Email & Direct Mail
How to Create a Newsletter People Will Actually Read (and Why You Should Want to)
January 21, 2022
Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes…
Email & Direct Mail
Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID
August 19, 2021
We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID…
Email & Direct Mail
Email Isn’t Just an Address – It’s Device Access
February 11, 2020
Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for…
Email & Direct Mail
The 90’s Called – They Want You to Change Up Your Dealership’s Email Strategy
September 11, 2019
Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through…
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