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Market Strategy Data and Targeting

What Your Customers Want to Know about EVs

October 6, 2022
Add something new and insightful to all things electric...
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Data and Targeting

Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

May 24, 2021
 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs…
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Data and Targeting

Debunking Generational Marketing Myths

April 15, 2021
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but…
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Data and Targeting

Podcast: The Economic Road to Recovery

April 30, 2020
Naked Lime Marketing’s Sales Director, Ryan Zwerneman was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it,…
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Data and Targeting

Into the Minds of Consumers: Automotive Branding

March 2, 2020
If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are…
automotive retention report
Data and Targeting

With Model Shake-Ups Looming, It Pays to Know Your Customers

March 11, 2019
For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to…

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