The Value of a Dealership Marketing Team: Packey Webb Ford Testimonial
Letters from happy dealers are our favorite reading material. Find a comfortable seat and fill up your coffee. This dealership marketing story is a long one, but a good one.
Dear Naked Lime,
We actually found Naked Lime because our required Ford website from Cobalt was so horrible we had a second site on the side. Our Reynolds rep knew we were looking for a new provider and told us about Naked Lime. We were so impressed we signed on for four services at once: the website, Targeted Marketing, SEO, and Social Media.
Unfortunately, Ford’s exclusive website partnership caused us to have to drop the Naked Lime website, but we had such success with Naked Lime that we didn’t want to drop the whole group. Instead, we extended our other three contracts, and our service teams were able to easily transition and work with our new site.
Having said that, our dealer.com site is extremely restrictive and easy to break, and our old SEO company was absolutely hideous. For example, Naked Lime created one optimized page that has outperformed 50 old garbage pages. Through blogs, social posts, and better landing pages, we have been able to really boost our organic performance, even on a clunky, confusing site.
Targeted Marketing is the biggest advantage Naked Lime gives me over competitors. It is all I do for service marketing, and it is driven by our database of customers who have either purchased a car or visited us for parts and service. After experiencing personnel changes that caused us to be severely shorthanded, I turned off Targeted Marketing for a week in order to catch up on work. When I turned it off, it was like someone turned off a faucet. Leads stopped, traffic stopped, phone calls all but stopped. It’s all the proof I needed to show the program worked.
With Naked Lime, social media has become a marketing strategy to get more qualified customers and sell more cars. We did Facebook campaigns for Ford Fusion and Edge, which are both notoriously hard to sell. From the Fusion campaign I sold the 3 cars featured in the carousel ad, plus an additional 4 Fusions. In total I spent $50 on a simple Facebook ad and sold 7 Fusions.
For the Edge campaign, the ad didn’t even get to finish. Less than 24 hours after the ad started I sold all three Edges. This was off of a $30 ad. I’m not even at $10 per vehicle ad cost yet, so that’s great.
Any dealer who doubts Naked Lime will be pleasantly surprised. While they might not be a big name, they have a wide breath of resources. When you hire Naked Lime you’ve got teams who do just about anything and the value of getting all those teams together should never be underestimated.
General Sales Manager
Packey Webb Ford
Downers Grove, IL
To talk about taking the first step to better marketing results for your dealership, call 855.NKD.LIME or email firstname.lastname@example.org.
Get the freshest news about the automotive marketing industry.