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Blogs are one of the most effective ways to publish dealership-branded content online.


While it seems like just anyone can throw together a blog, doing it in a way that provides value is much more involved. When it comes to maximizing the benefits of dealership blog content, there are a few common mistakes we tend to see over and over again.


Three Simple Mistakes Affecting Content ROI

If you already operate a blog for your dealership and you're frustrated by the lack of an obvious ROI, you might be unknowingly making mistakes that are keeping you from becoming a trusted information source for your customers.

  • Errors and Typos – If your dealership-branded content is chock-full of valuable, relevant, and timely insights and advice, but it’s also littered with typos and grammatical errors, then you’re not going to achieve the engagement you’re looking for. Make sure every post is reviewed multiple times by several people in the dealership before you publish it. If your options for editors are limited, give your brain a break after writing a post and review it again a day or two later.
  • Publishing Frequency – In theory, frequent and fresh content will help you move up in Google's rankings, making it easier for interested customers to come across your blog. Investing time in writing good, error-free content is more important than a splurge of short posts about the trending topic of the day. It’s better for your credibility as a trusted source of valuable information to post substantive pieces at a slower clip than to pump out fluff regularly.
  • Simplicity – The most important rule of effective writing is to know your audience and keep your writing simple – this is especially true for digital content marketing. Incorporate relatable metaphors to simplify complex ideas, avoid industry jargon, and strive to tie every point to the underlying message you’re trying to convey to potential customers.


Keeping an eye out for these simple mistakes will help you realize ROI from your content marketing efforts.


The Bonus SEO Value of Blog Content

While the goal of a blog is to provide valuable reader content, it can also be a search engine magnet. Content marketing is an effective SEO tool when you emphasize keywords and link-building.


It might feel natural to write your content first and then go back and incorporate SEO, but this isn’t very effective. The keywords and topics you think are relevant won’t necessarily drive the most web traffic.


Instead, start each post by planning keywords and researching your audience (e.g., by studying user search intents on Google). Then, design a content strategy that answers common consumer needs and moves them through the sales funnel.


Another common problem is that content creators tend to get caught up with finding the “ideal length” of a given piece, prioritizing quantity over quality. Length is irrelevant considering the fact that people now generally lose concentration faster than a goldfish.


Instead of padding your content to meet a word quota, give your potential customers what they’re after: valuable information that can influence future purchasing decisions – regardless of how many words it takes to say it.


Finally, remember a few technical considerations to ensure your optimized content performs as well as it can. It should load quickly (not slowed down by images or other media), be mobile-friendly, link to other parts of your site, and, ideally, feature a short URL.


Content marketing lives and dies by stand-alone ROI and a complementary SEO strategy. To maximize your blog’s effectiveness, avoid common writing mistakes and focus on the value proposition you’re delivering to potential customers. By doing so, you'll establish your brand as a trusted source of information and enhance customer engagement.


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