Grow Your Knowledge

These resources cover industry and product information, show how others are using our products—and may spark some big ideas of your own.

Whitepapers

Gain insight into the automotive industry and learn what you need to do to stay ahead.

cover of retention report

Automotive Brand Retention and Defection Report

Understand retention and defection rates by manufacturer to identify conquest opportunities.

Saving money with OEM co-op funds

Taking Charge of Your Co-Op Spend

How to maximize OEM funds and master your marketing budget.

Case Studies

Gain insight into the automotive industry and learn what you need to do to stay ahead.

The Case for Inventory Display Advertising – Honda Dealer Study

Inventory Advertising expands on a strong paid search strategy to increase traffic and engagement for Honda dealer’s website.

The Case for Inventory Display Advertising – Ford Dealer Study

How one Ford dealer increased website traffic and visitor engagement by adding Inventory Display Advertising to their paid search strategy.

Naked Lime Introduces Compass Market Intelligence Platform at NADA 2019

Experts seek to help dealers leverage a single data set at the intersection of transactional, demographic, and behavioral customer information segments

Naked Lime Joins the GM Dealer Digital Solution Program

Naked Lime today announced that the company has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.

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