Grow Your Knowledge

These resources cover industry and product information, show how others are using our products—and may spark some big ideas of your own.

Whitepapers

Gain insight into the automotive industry and learn what you need to do to stay ahead.

Saving money with OEM co-op funds

Taking Charge of Your Co-Op Spend

How to maximize OEM funds and master your marketing budget.

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Dealership Marketing is Science, Not Magic

Learn to use past customer behavior to predict their future actions – and profit from them.

Case Studies

Gain insight into the automotive industry and learn what you need to do to stay ahead.

The Case for Inventory Display Advertising – Honda Dealer Study

Inventory Advertising expands on a strong paid search strategy to increase traffic and engagement for Honda dealer’s website.

The Case for Inventory Display Advertising – Ford Dealer Study

How one Ford dealer increased website traffic and visitor engagement by adding Inventory Display Advertising to their paid search strategy.

November 28, 2018

Naked Lime Joins the GM Dealer Digital Solution Program

Naked Lime today announced that the company has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.

August 14, 2018

Equity Mining from Naked Lime Enhanced with Predictive Analytics

XtreamService, a GM iMR-eligible offering from Naked Lime, now leverages existing data to offer more reliable predictions of future customer behavior

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