Grow Your Knowledge

These resources cover industry and product information, show how others are using our products—and may spark some big ideas of your own.

Whitepapers

Gain insight into the automotive industry and learn what you need to do to stay ahead.

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Market Smarter: Strategically Advertising during Tough Times

Marketing and advertising funds are often the first place dealers turn when they need to cut costs, but sometimes the first instinct is the wrong one. What the data actually suggests is that even in tough business times, advertising still helps you sell more—and sell faster. 

Dealership data helps improve retention and identify conquest opportunities

2022 Brand Retention and Defection Report

Use real transactional data to understand retention and defection rates by manufacturer and identify conquest opportunities for your dealership.

Case Studies

Gain insight into the automotive industry and learn what you need to do to stay ahead.

TM for Advanced Service Follow up

Closing the Gap in Service: Boosting Customer Loyalty and Employee Efficiency, Automatically

Find out how Naked Lime's Targeted Marketing for Advanced Service increased one dealership's gross profits by $25,000 in just one quarter.

Social media digital advertising

Dealership Success with Automated Inventory Ads on Facebook

Read what happened when Cronic CDJR advertised their real-time inventory to social media audiences using Automotive Inventory Ads on Facebook. 

Naked Lime Marketing: A Best Practice Winner on Fixed Ops Roundtable

Industry experts and best practice winners share what dealers are doing to increase service profits and boost customer retention.

Naked Lime Marketing on Fixed Ops Roundtable: How to Attract High Dollar ROs

Expert shares what dealers can do to boost their service profits with high dollar ROs.

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