Resources
Grow Your Knowledge
These resources cover industry and product information, show how others are using our products—and may spark some big ideas of your own.
Whitepapers
Gain insight into the automotive industry and learn what you need to do to stay ahead.
Market Smarter: Strategically Advertising during Tough Times
Marketing and advertising funds are often the first place dealers turn when they need to cut costs, but sometimes the first instinct is the wrong one. What the data actually suggests is that even in tough business times, advertising still helps you sell more—and sell faster.
2022 Brand Retention and Defection Report
Use real transactional data to understand retention and defection rates by manufacturer and identify conquest opportunities for your dealership.
Case Studies
Gain insight into the automotive industry and learn what you need to do to stay ahead.
Closing the Gap in Service: Boosting Customer Loyalty and Employee Efficiency, Automatically
Find out how Naked Lime's Targeted Marketing for Advanced Service increased one dealership's gross profits by $25,000 in just one quarter.
Dealership Success with Automated Inventory Ads on Facebook
Read what happened when Cronic CDJR advertised their real-time inventory to social media audiences using Automotive Inventory Ads on Facebook.
Naked Lime Marketing: A Best Practice Winner on Fixed Ops Roundtable
Industry experts and best practice winners share what dealers are doing to increase service profits and boost customer retention.
Naked Lime Marketing on Fixed Ops Roundtable: How to Attract High Dollar ROs
Expert shares what dealers can do to boost their service profits with high dollar ROs.
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