Online Privacy Policy for Naked Lime Marketing ("NLM")-branded Websites

Scope of this Policy

  • This Privacy Policy generally applies to Websites that are specifically identified as belonging to Naked Lime Marketing ("NLM-branded Websites"), including this corporate Website, This Privacy Policy, also, applies to NLM-branded Websites for particular NLM consumer technologies. Please note that those sites may, also, post their own privacy policies to describe information practices specific to their products and services.
  • We provide integrated technologies and services to our business customers, primarily vehicle retailers and manufacturers. This Privacy Policy applies only to personally identifiable information we collect on our own behalf; it does not apply to information we collect on behalf of our business clients or to data from our business clients who utilize our hosted applications.
  • NLM-branded Websites may display links to Websites controlled by other companies or organizations. Please be aware that NLM is not responsible for the privacy practices of those other parties or the content or operation of their Websites.

Collection of information from NLM Websites

Anonymous information: We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.

Mechanisms used to collect this data include:

Cookies: We use cookies to save information about you when you are visiting our sites. Cookies are text files placed on your computer. They collect standard internet log information and visitor behavior. We use this information to respond to you when you contact us and provide the products or services you request. We also use cookies to help track website traffic and improve our websites.

Google Analytics: We use Google Analytics to help analyze how our users use the site. Google Analytics uses cookies to store information about your use of the website, including your IP address. That information is sent to Google, where we access it for reports. We use these reports to review visitors’ use of the website.

Google will not associate your IP address with any other data they hold. We only store your IP address with personal information if you submit that information through a form on our site.

We also have implemented the following Google Analytics features based on Display Advertising:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Campaign Manager integration
  • Google Analytics Demographics and Interest Reporting

Third-party vendors, including Google, show our ads across the internet. We use ad-tracking, along with third-party vendors. These use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie). Together, these cookies report if you have seen our ads (ad impressions) and how you have interacted with our ads and ad services. We want this information so we can make sure any of our advertising that you see is relevant to you.

Personally identifiable information collected: On NLM-branded Websites, we collect personally identifiable information when you choose to provide it to us, such as when you register to use a particular NLM consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational product materials about our products and services or to send us a comment by email. The types of information we may collect include contact information (such as name, address, e-mail address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in NLM's and its affiliates' products, programs, and services.

Use of Information

  • We use your personally identifiable information to respond to your communication or provide the product or service you request.
  • We also use your personally identifiable information to send you information about other products and services that we believe may be of interest to you. We may share personally identifiable information with agents to assist us in providing our products and services. These agents and contractors are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.

Your Choices

As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of e-mail communications or e-mailing us at

You can opt out of Google Analytics for Display Advertising. Customize the Google Display Network ads by using Google’s Ads Preferences Manager. You can also opt out of Google Analytics by using their Opt-out Browser Add-on.

Set preferences for how Google advertises through you using the Google Ads Settings page. If you want to opt out of internet-based advertising as a whole, you can:

Disclosures for legal reasons

We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.

Changes in ownership

NLM may decide to sell, buy, merge, or reorganize businesses to further strategic or business interests. Where a transaction of this kind involves disclosing personal information to prospective or actual purchasers, our practice is to seek appropriate protections consistent with our privacy policy.

Collection of information by third-party sites and sponsors

We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.

Data security

We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.

Changes to this Privacy Policy

If we make any material change to this Privacy Policy, we will provide notice on this page and on our corporate home page at

Updated July 27, 2018.

Contact Information

If you have questions about this Policy, contact us at:

Information Security Department
Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430