Toyota Approved Dealership Marketing
Naked Lime is proud to be an approved provider of Toyota Social Media and Reputation Management.
The Toyota Certified Social Media and Reputation Management program helps Toyota Dealers improve their own online reputations and engagement with their customers. Naked Lime partners with dealers to help them participate in online conversations before, during, and after the car-buying experience.
Our services are completely managed by industry experts to help you promote your brand, improve loyalty, and increase profits – all things you can measure in detail with our transparent reporting systems.
Reputation Management
Why?
What you don’t know can hurt you. Online reviews and comments about you influence future customers and can cost you valuable business. Protect your image and your profits.
85% of consumers trust online reviews as much as personal recommendations.
BrightLocal consumer survey
How?
- Scours the entire web (not just select sites) for reviews, comments, and mentions of your dealership, so you always know what they say and where they say it.
- Provides detailed notifications of negative reviews so you can investigate each situation and take the best course of action.
- Directs customers to leave valuable feedback on your selected review sites with custom point-of-sale materials for your dealership.
- Makes the online review process easy with digital buttons created for dealership email signatures, email campaigns, and on your website.
- Gives customers an opportunity to provide direct, private feedback through follow-up email surveys that keep the interaction offline.
- Increases loyalty with a professional response system that assists with resolving problems and saving customer relationships.
- Shows you a complete picture of your customer interactions using the built-in relationship with customer profiles in Reynolds Contact Management.
- Leverages the power of major website reviews by pulling your dealership reviews from Cars.com into your dashboard and pushing to your website.
Social Media Management
Why?
Build connections between dealerships and customers. When they are ready to buy or service, they feel like they’re going to a trusted friend with their business.
84% of all automotive shoppers are on Facebook and 24% used Facebook as a resource for purchasing their last vehicle.
CMO Council report
How?
- Drives traffic to your website with posts covering local interest, dealership events, special promotions, and informative or entertaining blog or video content.
- Manages your dealership’s preferred social sites, including regularly updated custom profile graphics.
- Stakes your claim on social networks by securing and optimizing profiles for your dealership on other top social sites.
- Boosts the power of your other marketing channels with customized, coordinated campaign assets.
- Effectively engages your audience with unique, dealer-specific content, appropriate to each social network.
- Stays in touch with regular posts featuring your dealership, your local area, and your OEM content.
- Responds professionally to social media interactions, nurturing customer relationships and providing a positive first impression to first-time viewers.
Social Media Advertising
Why?
If you want people to see your dealership and your offers, go where people spend their time. The average person spends two hours and 15 minutes on social media each day.
The average conversion rate for Facebook ads is 9.21%.
Wordstream study
How?
- Advertises on social media specifically to your existing customers through custom contact lists.
- Reinforces your message on social media by targeting your website visitors with social ads for vehicles and services they already researched.
- Reaches beyond your own audience and grow new business by using social insights to target people with similar interests and behaviors.
- Drives specific actions with lead generation ads that feature customizable forms that pre-populate shopper information and sync the lead directly with your CRM.
- Moves inventory by highlighting a “Car of the Week,” low price point, or other vehicle-specific messaging using innovative ad formats like videos, slideshows, carousels, collections, and more.
- Uses the power of personal influence and spread your brand recognition by letting users see when their friends interact with your dealership.
Reputation |
Review Monitoring
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Review Management
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Review Generation
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$
159
month
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$
299
month
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$
399
month
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| Dealership reputation dashboard |
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| Claim listings on Google, Yelp, Bing, Edmunds, and Cars.com |
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| Update and optimize dealer information across Google, Yelp, and Bing, including: |
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| Website link is present, correct, and consistent with dealer website URL |
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| Street address is present, correct, and consistent with address listed on dealer website |
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| Dealership name is present, correct, and consistent with dealer name reflected on dealer website |
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| Hours are present, correct, and consistent with hours listed on dealer website |
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| Phone number is present, correct, and consistent with phone number reflected on dealer website |
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| Dealership is represented by photos |
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| Custom description is present on enhanced Yelp profiles |
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| Categories/tags are present on Google My Business |
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| Mobile Phone Message is enabled on Google My Business |
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| Offers are present on Google My Business |
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| Google Department pages are claimed and updated |
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| Proactively communicate with dealership |
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| Respond to all reviews within 48 hours on Google, Yelp, Facebook, Edmunds, and Cars.com |
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| Generate new sales & service reviews with CRM/DMS integrations |
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| Work to gain a minimum of 2 new reviews per month for the following sites: Google, Facebook, Edmonds, and Cars.com |
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Social Media |
Social Presence
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Social Engagement
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$
259
month
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$
509*
month
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| *Includes $50 for promoted social posts. | ||
| Create/claim Facebook, Twitter, YouTube, and Instagram business profiles |
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| Update and optimize dealership information across Facebook, Twitter, YouTube, and Instagram including: |
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| Custom description |
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| Dealership name is present, correct, and consistent with dealer website |
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| Phone number is present, correct, and consistent with dealer website |
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| Website link is present, correct, and consistent with dealer website URL |
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| Profile image is present and compliant with TDMC guidelines |
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| Cover photo is present and compliant with TDMC guidelines |
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| Hours on Facebook are present, correct, and consistent with hours listed on dealer website |
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| Categories/tags are present and relevant on Facebook |
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| Address is present on Facebook and YouTube, correct, and consistent with address listed on dealer website |
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| Email address is listed in the profile “About” sections of Facebook and YouTube |
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| Post localized dealership, OEM, parts/service, and photo/video content to: |
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| Facebook – 3x/week |
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| Twitter – 3x/week |
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| Instagram - 2x/month |
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| Google My Business Offer - 1x/month |
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| Post dealer-supplied video content to YouTube |
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| Proactively communicate with the dealership |
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| Promote Posts with a $50 budget |
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| Respond to all posts and mentions within 24 hours on Facebook and Twitter |
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Social Advertising |
Level 1
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Level 2
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Level 3
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$
1000
month
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$
1500
month
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$
2000
month
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| Choose a spend level that suits your goals and your budget |
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Contact Us
Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430
Toyota