Porsche logo

Marketing under the Porsche Principle

The heart of Porsche design is “intelligent performance” — finding the best path to speed and success by getting the most out of everything.

That same principle should drive your dealership marketing.

Naked Lime studies your dealership, your market, and your customers to understand your business. Then we create and execute a strategy across co-op eligible marketing channels, helping you use available resources to reach your customers in the most effective way.

Search and Display Advertising

Why?

Google-certified specialists know all the latest advertising products, strategies, and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.

Paid Search increases click-through rate by 65% and leads by 30%.

Dealer case study

How?

  • Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
  • Grab consumer attention with images, animation, or video promoting your dealership through Display Advertising.
  • Pay special attention to consumers who have already shown interest by visiting your dealership’s website through remarketing campaigns.
  • Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
  • Drive superior results with dealer-specific campaigns with customized landing pages.
  • Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
  • Take advantage of the latest platform features and updates to drive your business.
example Porsche dealership digital ad

Social Media Advertising

Why?

If you want people to see your dealership and your offers, go where people spend their time. The average person spends two hours and 15 minutes on social media each day.

The average conversion rate for Facebook ads is 9.21%.

Wordstream study

How?

  • Advertise on social media specifically to your existing customers through custom contact lists.
  • Reinforce your message on social media by targeting your website visitors with social ads for vehicles and services they already researched.
  • Reach beyond your own audience and grow new business by using social insights to target people with similar interests and behaviors.
  • Drive specific actions with lead generation ads that feature customizable forms that pre-populate shopper information and sync the lead directly with your CRM.
  • Move inventory by highlighting a “Car of the Week,” low price point, or other vehicle-specific messaging using innovative ad formats like videos, slideshows, carousels, collections, and more.
  • Use the power of personal influence and spread your brand recognition by letting users see when their friends interact with your dealership.
video ad on laptop

Direct Mail Marketing

Why?

Deliver offers that have weight, substance and dimension. Customers holding mail in their hands provides emotional impact and increases their recollection and interactions. But that’s only when the right offer is sent to the right customer, using reliable data.

Direct mail’s response rates are 10 to 30 times higher than that of digital communications.

Direct Marketing Association

How?

  • Operate on the same intelligent marketing engine as our email platform.
  • Use transactional data from your DMS, with verified and appended household data from Polk, USPS, and more.
  • Reduce invalid or duplicate addresses, allowing you to send fewer pieces of direct mail, with better results.
example Porsche dealership direct mail piece

Search Engine Optimization

Why?

SEO is more than keywords. A complete on-site and off-site SEO strategy ensures that your dealership’s online content meets customer needs from their first search through their end conversion.

SEO increased overall organic website traffic by 5.67% and local keyword traffic by 25.13%.

Dealer case study

How?

  • Increase dealership visibility with on-site and off-site search engine optimization.
  • Generate content as the foundation for digital advertising.
  • Get your site indexed faster and more accurately with site navigation management, sitemap customization, and schema.org data.
  • Push your site to the top of organic search results with unique, keyword-targeted website content.
  • Manage your local listings to ensure your dealership information is accurate and up-to-date.
  • Accurately describe your site contents to readers and search engines with meta title, description, and keyword management and revisions.
  • Keep your fresh content in front of customers and search engines with your fully-managed dealership blog and posts on national automotive blogs.
online search

Get Started

Learn more about co-op eligible service for Porsche dealers.

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Contact Us

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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430

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Support@nakedlime.com
Sales@nakedlime.com

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