Maserati Approved Dealership Marketing
Exclusive and elite
Excellence in design and performance mark Maserati as a luxury brand reserved for those who desire perfection. Share that foundation in your dealership marketing to immerse customers in your brand messaging.
Naked Lime studies your dealership, your market, and your customers to understand your business. Then our team of analysts, certified specialists, and designers creates and executes your personalized strategy across multiple channels to identify your perfect customers.
Social Media Advertising
Why?
If you want people to see your dealership and your offers, go where people spend their time. The average person spends two hours and 27 minutes on social media each day.
Naked Lime's partnership with Gubagoo gives your social media advertising the boost you need. Learn more about our social media advertising package in the Maserati Digital Program.
How?
- Advertise on social media specifically to your existing customers through custom contact lists.
- Reinforce your message on social media by targeting your website visitors with social ads for vehicles and services they already researched.
- Reach beyond your own audience and grow new business by using social insights to target people with similar interests and behaviors.
- Drive specific actions with lead generation ads that feature customizable forms that pre-populate shopper information and sync the lead directly with your CRM.
- Move inventory by highlighting a “Car of the Week,” low price point, or other vehicle-specific messaging using innovative ad formats like videos, slideshows, carousels, collections, and more.
- Use the power of personal influence and spread your brand recognition by letting users see when their friends interact with your dealership.
Search and Display Advertising
Why?
Google-certified specialists know all the latest advertising products, strategies, and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.
Paid Search increases click-through rate by 65% and leads by 30%.
Dealer case study
How?
- Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
- Grab consumer attention with images, animation, or video promoting your dealership through Display Advertising.
- Pay special attention to consumers who have already shown interest by visiting your dealership’s website through remarketing campaigns.
- Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
- Drive superior results with dealer-specific campaigns with customized landing pages.
- Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
- Take advantage of the latest platform features and updates to drive your business.
Inventory Display Advertising
Why?
Use machine-learning and real-time bidding for effective online display and mobile campaigns that reach the car shoppers most likely to buy.
Inventory Display Advertising increased Vehicle Detail Page interactions by 33%.
Dealer case study
How?
- Speak to shoppers before they even begin to search for a dealership or your inventory.
- Use online consumer behavior and search intent data to find new in-market shoppers.
- Place in-image ads on premium websites on or off the Google Display Network, reaching a wider audience than traditional display advertising.
- Advertise exactly what is on your lot with real-time updated new and used inventory.
- Recommend a carousel of vehicles similar to those customers have previously interacted with.
- Drive shoppers directly to your Vehicle Detail Pages.
- React faster to changes and continually self-improve with live bid adjustment and inventory data.
Dynamic Search Advertising
Why?
Overcome the struggle of advertising rotating used car inventory. Match each car to the right buyer — all the way to make, model, year, price, and mileage levels — in real time.
Dynamic Search Ads decreased days on lot by 511% and increased used units sold by 354%.
Dealer case study
How?
- Produce unique search ads for each used vehicle on your lot.
- Allocate budget to the segments of your inventory that drive the most profit and need the most advertising.
- Generate ads specifically based on what each shopper searches.
- Make exact matches to your vehicle inventory with same-day stock updates.
- Expand the impressions of your inventory with detailed, vehicle-specific search ads.
- Drive shoppers directly to your Vehicle Detail Pages for quick action.
Email Marketing
Why?
Implement a customized and effective email marketing approach for your dealership to drive sales, increase service traffic, and capture new business.
Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38.
Salesforce
How?
- Update customer data regularly through email appending and VIN title transfer to ensure you are working with the cleanest data possible.
- Segment and refine your data so you send resonating messages to your customers about their specific vehicle needs.
- Analyze previous results and customer data to create the perfect message for each customer segment.
- Create a follow-up plan for customer segments, determining the best offers and frequency to get the highest response.
- Design custom pieces for each dealership, while complying with OEM guidelines and Federal advertising regulations.
- Test emails in every platform before sending, so you can be confident your messages are being delivered to your customers with any email provider, browser, or device.
Direct Mail Marketing
Why?
Deliver offers that have weight, substance and dimension. Customers holding mail in their hands provides emotional impact and increases their recollection and interactions. But that’s only when the right offer is sent to the right customer, using reliable data.
Direct mail’s response rates are 10 to 30 times higher than that of digital communications.
Direct Marketing Association
How?
- Operate on the same intelligent marketing engine as our email platform.
- Use transactional data from your DMS, with verified and appended household data from Polk, USPS, and more.
- Reduce invalid or duplicate addresses, allowing you to send fewer pieces of direct mail, with better results.
Get Started
Learn more about co-op eligible marketing for Maserati.
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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430