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Effortless ownership

That’s what Lincoln promises to your customers. That same principle should apply to your dealership marketing.

Naked Lime studies your dealership, your market, and your customers to understand your business. Then we create and execute a marketing strategy that represents your individual dealership. We coordinate it across channels, making it effortless for you to spread messages that build consumer confidence in your dealership brand.

Search and Display Advertising

Why?

Google-certified specialists know all the latest advertising products, strategies, and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.

Paid Search increases click-through rate by 65% and leads by 30%.

Dealer case study

How?

  • Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
  • Grab consumer attention with images, animation, or video promoting your dealership through Display Advertising.
  • Pay special attention to consumers who have already shown interest by visiting your dealership’s website through remarketing campaigns.
  • Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
  • Drive superior results with dealer-specific campaigns with customized landing pages.
  • Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
  • Take advantage of the latest platform features and updates to drive your business.
example Lincoln dealership search ad

Email Marketing

Why?

Implement a customized and effective email marketing approach for your dealership to drive sales, increase service traffic, and capture new business.

Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38.

Salesforce

How?

  • Update customer data regularly through email appending and VIN title transfer to ensure you are working with the cleanest data possible.
  • Segment and refines your data so you send resonating messages to your customers about their specific vehicle needs.
  • Analyze previous results and customer data to create the perfect message for each customer segment.
  • Create a follow-up plan for customer segments, determining the best offers and frequency to get the highest response.
  • Design custom pieces for each dealership, while complying with OEM guidelines and Federal advertising regulations.
  • Test emails in every platform before sending, so you can be confident your messages are being delivered to your customers with any email provider, browser, or device.
example Lincoln dealership email

Direct Mail Marketing

Why?

Deliver offers that have weight, substance and dimension. Customers holding mail in their hands provides emotional impact and increases their recollection and interactions. But that’s only when the right offer is sent to the right customer, using reliable data.

Direct mail’s response rates are 10 to 30 times higher than that of digital communications.

Direct Marketing Association

How?

  • Operate on the same intelligent marketing engine as our email platform.
  • Use transactional data from your DMS, with verified and appended household data from Polk, USPS, and more.
  • Reduce invalid or duplicate addresses, allowing you to send fewer pieces of direct mail, with better results.
example Lincoln dealership direct mail piece

Get Started

Learn more about co-op eligible service for Lincoln dealers.

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Contact Us

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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430

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Support@nakedlime.com
Sales@nakedlime.com

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