Search and Display Advertising
Google-certified specialists know all the latest advertising products, strategies, and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.
Paid Search increases click-through rate by 65% and leads by 30%.
Dealer case study
- Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
- Grab consumer attention with images, animation, or video promoting your dealership through Display Advertising.
- Pay special attention to consumers who have already shown interest by visiting your dealership’s website through remarketing campaigns.
- Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
- Drive superior results with dealer-specific campaigns with customized landing pages.
- Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
- Take advantage of the latest platform features and updates to drive your business.
Use machine-learning and real-time bidding for effective online display and mobile campaigns that reach the car shoppers most likely to buy.
Inventory Display Advertising increased Vehicle Detail Page interactions by 33%.
Dealer case study
- Speak to shoppers before they even begin to search for a dealership or your inventory.
- Use online consumer behavior and search intent data to find new in-market shoppers.
- Place in-image ads on premium websites on or off the Google Display Network, reaching a wider audience than traditional display advertising.
- Advertise exactly what is on your lot with real-time updated new and used inventory.
- Recommend a carousel of vehicles similar to those customers have previously interacted with.
- Drive shoppers directly to your Vehicle Detail Pages.
- React faster to changes and continually self-improve with live bid adjustment and inventory data.
Implement a customized and effective email marketing approach for your dealership to drive sales, increase service traffic, and capture new business.
Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38.
- Update customer data regularly through email appending and VIN title transfer to ensure you are working with the cleanest data possible.
- Segment and refines your data so you send resonating messages to your customers about their specific vehicle needs.
- Analyze previous results and customer data to create the perfect message for each customer segment.
- Create a follow-up plan for customer segments, determining the best offers and frequency to get the highest response.
- Design custom pieces for each dealership, while complying with OEM guidelines and Federal advertising regulations.
- Test emails in every platform before sending, so you can be confident your messages are being delivered to your customers with any email provider, browser, or device.
Direct Mail Marketing
Deliver offers that have weight, substance and dimension. Customers holding mail in their hands provides emotional impact and increases their recollection and interactions. But that’s only when the right offer is sent to the right customer, using reliable data.
Direct mail’s response rates are 10 to 30 times higher than that of digital communications.
Direct Marketing Association
- Operate on the same intelligent marketing engine as our email platform.
- Use transactional data from your DMS, with verified and appended household data from Polk, USPS, and more.
- Reduce invalid or duplicate addresses, allowing you to send fewer pieces of direct mail, with better results.
Through a mix of general interest articles, service promotions, and sales promotions, your dealership’s newsletter content provides something for each of your customers and prospects — regardless of where they are in the sales cycle.
Average conversion rates are six times higher for brands using content marketing than those that aren’t.
- Research the automotive industry and consumer trends, giving your readers the most relevant content possible each month.
- Include timely offers designed to generate customer retail action.
- Track newsletter views and clicks, showing your most popular articles and promotions.
- Recommend articles and specials based on past newsletter performance and dealership goals.
- Identify engaged customers and prospects and send immediate alerts for sales and service follow-up.
- Align your content messaging with other channels, using reader behavior to guide your strategy.
Search Engine Optimization
SEO is more than keywords. A complete on-site and off-site SEO strategy ensures that your dealership’s online content meets customer needs from their first search through their end conversion.
SEO increased overall organic website traffic by 5.67% and local keyword traffic by 25.13%.
Dealer case study
- Increase dealership visibility with on-site and off-site search engine optimization.
- Generate content as the foundation for digital advertising.
- Get your site indexed faster and more accurately with site navigation management, sitemap customization, and schema.org data.
- Push your site to the top of organic search results with unique, keyword-targeted website content.
- Manage your local listings to ensure your dealership information is accurate and up-to-date.
- Accurately describe your site contents to readers and search engines with meta title, description, and keyword management and revisions.
- Keep your fresh content in front of customers and search engines with your fully-managed dealership blog and posts on national automotive blogs.