Honda Preferred Dealership Marketing
Naked Lime is proud to be a member of the Honda Preferred Vendor Program
Honda has demonstrated commitment to researching, developing, and building nothing but the highest quality products, while keeping them accessible to customers. Naked Lime feels the same about our own products.
Our services are completely managed by industry experts to help you promote your brand, improve loyalty, and increase profits – all things you can measure in detail with our transparent reporting systems.
Social Media Management
Why?
Build connections between dealerships and customers. When they are ready to buy or service, they feel like they’re going to a trusted friend with their business.
84% of all automotive shoppers are on Facebook and 24% used Facebook as a resource for purchasing their last vehicle.
CMO Council report
How?
See packaging chart below for all included features.
Social Media Advertising
Why?
If you want people to see your dealership and your offers, go where people spend their time. The average person spends two hours and 15 minutes on social media each day.
The average conversion rate for Facebook ads is 9.21%.
Wordstream study
How?
See packaging chart below for all included features.
Digital Reputation Management
Why?
Your online reputation alone may not sell you cars, but it can absolutely UN-sell them. The right management processes and tools can protect your image and attract more customers.
85% of consumers trust online reviews as much as personal recommendations.
BrightLocal consumer survey
How?
See packaging chart below for all included features.
Inventory Display Advertising
Why?
Use machine-learning and real-time bidding for effective online display and mobile campaigns that reach the car shoppers most likely to buy.
Inventory Display Advertising increased Vehicle Detail Page interactions by 33%.
Dealer case study
How?
See packaging chart below for all included features.
Video Advertising
Why?
Online video has become a natural part of the web browsing experience. Video ads offer dealerships an opportunity to quickly catch shopper attention, visually pull them into the buying journey, and hold their interest with helpful, entertaining content.
Users watched over 1 billion hours of video content every day in 2017.
YouTube report
How?
- Engage customers through video ads with demonstrations, product information, special offers, or entertaining content that connects them with your brand.
- Plays your videos to specifically-targeted audiences in paid search results, on the display network, or in related content videos on YouTube.
Reputation |
Base
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Select
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$
220
/month
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$
519
/month
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| *Only for Reynolds FOCUS customers | ||
| Dashboard: Provides ability to respond to reviews |
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| Reynolds FOCUS integration provided |
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| All interactions tracked in client profile* |
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| Client Care: escalation of negative reviews for immediate attention* |
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| Monitoring: All online activity regarding dealership |
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| All social media sites |
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| 3rd party review sites |
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| Online customer commentary |
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| Review publication to dealer website |
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| Transaction-based email surveys |
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| Dedicated Reputation Specialist |
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| Provides monthly review and strategy planning calls |
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| Responds to all reviews and surveys |
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| Monitors online dealership commentary |
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| Claims top local listings |
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Social |
Advanced
|
Premium
|
|---|---|---|
|
$
586
/month
|
$
1039
/month
|
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| **Dealership must determine and pay for ad spend | ||
| Custom Content: Created by a dedicated specialist |
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| Dedicated Social Media Specialist |
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| Monthly review and strategic planning calls |
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| Facebook Posting: customized for dealership, 4x/week |
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| Twitter Posting: customized for dealership, 4x/week |
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| Google Plus Posting: customized for dealership, 4x/week |
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| Facebook Posting: customized for dealership, 6x/week |
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| Twitter Posting: customized for dealership, 6x/week |
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| Google Plus Posting: customized for dealership, 6x/week |
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| Contests: Creation and management by a dedicated specialist |
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| Sites: Visibility on all top sites |
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| Social Media Advertising: Specialist driven ad and campaign creation** |
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Inventory Display Advertising*** |
Base
|
|---|---|
|
$
225
/month
|
|
| ***Required minimum monthly ad spend of $1500. Additional one-time set-up fee. | |
| Contextual and Behavioral Targeting | |
| In-image Interactive Ads | |
| Premium Placement on Listing and Review Sites | |
| Vehicle Detail Page Targeting | |
| Search Results Page Targeting | |
| VIN-Level Remarketing | |
| Detailed Monthly Reporting |
Get Started
Learn more about Honda-preferred marketing.
Contact Us
Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430