XtreamService Equity Mining
Turn more service customers into new car buyers using demographic, behavioral, and transactional data and equity mining technology.
“Before XtreamService, it was not uncommon for units to reach 100 days on the lot. Now our oldest is 45 days.”
- Uses your DMS transaction data to consider equity position, loan or lease term, and all OEM and other incentives and offers for each prospective lead.
- Analyzes up to 500 other demographic, socioeconomic, and behavioral data points for each customer to understand their unique position.
- Generates over 75 possible lead scenarios for every customer based on collected data.
- Outputs scenarios to a trained marketing specialist, who selects the best deal based on dealership parameters, OEM incentives and rebates, and that customer’s identified likelihood to purchase.
- Creates custom offers and delivers them in advance of service appointments, so you always have a steady stream of leads waiting.
- Notifies you about good prospects within minutes of an opened walk-in R.O., so you can present an upgrade offer while the customer is still in the service drive.
- Offers a dedicated specialist to manage targeted outbound marketing campaigns.
* Available to Reynolds and Reynolds DMS customers.
Included in Service
|Lead Generating Service|
|Uses existing DMS transaction data and up to 500 additional demographic data points|
|Targets customers in a good position to upgrade their vehicle|
|Dedicated Marketing Specialist provides steady stream of qualified leads|
|Identifies customers coming through service lane|
|Searches database for customers who are not servicing their vehicles at the dealership|
|Dealership Dashboard—central location to view and print leads|
|Checks each VIN against vehicle registration data to verify ownership|
|Service Lane Leads|
|Identifies customers with service appointments who are in a good position to upgrade|
|Notifies salesperson of service appointment and walk-in arrivals|
|Live Service Events (real-time proposals for service walk-ins and same day service appointments that are considered Xtreamly Hot Leads will be sent within 3 minutes of the RO being opened)|
|Campaign Lead Types|
|OEM incentives (rebates, APR, lease)|
|Lease pull ahead|
|Overstocked new inventory|
|Under stocked pre-owned inventory|
|Major model redesigns|
|New/pre-owned specific aging units|
|Complete Deal Information|
|Customer’s contact information|
|Service appointment information|
|Customer historical information|
|Current Vehicle information|
|Current Deal Structure|
|Previous Salesperson, Financial Institution & Gross|
|Estimated Book Value, Trade and Payoff|
|Service Contract information|
|Proposed Vehicle information|
|Proposed Deal structure including manufacturer incentives|
|Proposed Deal Parameters including rebates|
|Payment Variance between current monthly payment and estimated proposed monthly payment|
|Targeted sales emails, personalized for each scenario|
|Dealership-branded marketing materials|
|Send targeted offer to customer before they come in for service appointment|
|Send targeted offer to every lead sent with a valid email address|
|2-day on-site consultant visit during launch|
|Training for dealership staff in sales approach tactics|
|On-site performance booster consultation available|
|Scripts for phone selling|
|Scripts for selling in service drive|
|Continuous Best Practice advice from your dedicated Marketing Specialist|
|ERA and POWER DMS|
|Non-Reynolds, RCI Certified CRM’s|
|Level 2 Upgrade|
|Retail Sales Specialist (BDC) to handle customer communications|
|Targeted direct mail, personalized for each scenario|
|Pricing varies by quantity mailed|