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Why choose Naked Lime for GM Dealer Digital Advertising?

Strategic: We build a successful market strategy with extensive and proprietary first-party data about your customers - their transaction history, demographic profiles, and digital behavior. Combining that knowledge with our status as a Google Premier Partner, our specialists have the most advanced advertising insights to drive actionable leads.

Complete: We collaborate with you to ensure all channels carry your singular message. Comprehensive text, display, and social media advertisements touch your customers at multiple points in the sales process.

Personal: We understand your dealership, your market, and your goals to give you the most tailored partnership. Our in-house creative teams support your strategy with messaging that promotes your dealership in ways your customers care about to help you stand out in a competitive business.

Transparent: We peel back the layers to show you real results. You get consistent reporting that shows you what we’re doing, how it’s performing, and where leads are going in your dealership, all so you can see the true value of your marketing budget at work.

Search Advertising

Why?

Google-certified specialists know all the latest advertising strategies and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.

Paid Search increases click-through rate by 65% and leads by 30%.

Dealer case study

How?

  • Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
  • Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
  • Drive superior results using dealer-specific campaigns with customized landing pages.
  • Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
  • Take advantage of the latest platform features and updates to drive your business.
paid search result

Display Advertising

Why?

Visual ads on display networks keep your dealership in front of shoppers wherever they go online.

A website visitor retargeted with a display ad is 70% more likely to convert.

Wishpond

How?

 

  • Grab attention with customized, professional images or animation promoting your dealership.
  • Drive conversions with coordinated landing pages and cross-channel campaigns.
  • Know what's working with a specialist who measures performance and tailors your strategy.
ads on laptop screen

Digital Retargeting

Why?

Studies say that it takes seven impressions by your brand for a customer to take action. Retargeting can shorten the amount of time it takes to build brand awareness and inspire a buying decision.

Ad retargeting brings 26% of lost consumers back to finalize a sale.

Wishpond

How?

  • Reach shoppers who have already shown interest in your dealership with ads tailored to their behaviors.
  • Stay in front of buyers while they comparison shop or continue their vehicle research.
  • Reconnect with specific shoppers at different times in the buying cycle.
  • Tailor messages based on the content viewed and actions taken.
bullseye

Dynamic Search Advertising

Why?

Overcome the struggle of advertising rotating used car inventory. Match each car to the right buyer — all the way to make, model, year, price, and mileage levels — in real time.

Dynamic Search Ads decreased days on lot by 511% and increased used units sold by 354%.

Dealer case study

How?

  • Produce unique search ads for each used vehicle on your lot.
  • Allocate budget to the segments of your inventory that drive the most profit and need the most advertising.
  • Generate ads specifically based on what each shopper searches.
  • Make exact matches to your vehicle inventory with same-day stock updates.
  • Expand the impressions of your inventory with detailed, vehicle-specific search ads.
  • Drive shoppers directly to your Vehicle Detail Pages for quick action.
cars on dealership lot

Social Media Advertising

Why?

If you want people to see your dealership and your offers, go where people spend their time. The average person spends two hours and 15 minutes on social media each day.

The average conversion rate for Facebook ads is 9.21%.

Wordstream study

How?

  • Advertise on social media specifically to your existing customers through custom contact lists.
  • Reinforce your message on social media by targeting your website visitors with social ads for vehicles and services they already researched.
  • Reach beyond your own audience and grow new business by using social insights to target people with similar interests and behaviors.
  • Drive specific actions with lead generation ads that feature customizable forms that pre-populate shopper information and sync the lead directly with your CRM.
  • Move inventory by highlighting a “Car of the Week,” low price point, or other vehicle-specific messaging using innovative ad formats like videos, slideshows, carousels, collections, and more.
  • Use the power of personal influence and spread your brand recognition by letting users see when their friends interact with your dealership.
photo of woman chosen from group of other photos

Social Media Management

Why?

Build connections between dealerships and customers. When they are ready to buy or service, they feel like they’re going to a trusted friend with their business.

84% of all automotive shoppers are on Facebook and 24% used Facebook as a resource for purchasing their last vehicle.

CMO Council report

How?

  • Drive traffic to your website with posts covering local interest, dealership events, special promotions, and informative or entertaining blog or video content.
  • Manage your dealership’s preferred social sites, including regularly updated custom profile graphics.
  • Stake your claim on social networks by securing and optimizing profiles for your dealership on other top social sites.
  • Boost the power of your other marketing channels with customized, coordinated campaign assets.
  • Effectively engage your audience with unique, dealer-specific content, appropriate to each social network.
  • Stay in touch with regular posts featuring your dealership, your local area, and your OEM content.
  • Respond professionally to social media interactions, nurturing customer relationships and providing a positive first impression to first-time viewers.
person using social media on phone and laptop

Search Engine Optimization

Why?

SEO is more than keywords. A complete on-site and off-site SEO strategy ensures that your dealership’s online content meets customer needs from their first search through their end conversion.

SEO increased overall organic website traffic by 5.67% and local keyword traffic by 25.13%.

Dealer case study

How?

  • Increase dealership visibility with on-site and off-site search engine optimization.
  • Generate content as the foundation for digital advertising.
  • Get your site indexed faster and more accurately with site navigation management, sitemap customization, and schema.org data.
  • Push your site to the top of organic search results with unique, keyword-targeted website content.
  • Manage your local listings to ensure your dealership information is accurate and up-to-date.
  • Accurately describe your site contents to readers and search engines with meta title, description, and keyword management and revisions.
  • Keep your fresh content in front of customers and search engines with your fully-managed dealership blog and posts on national automotive blogs.
online search

Inventory Display Advertising

Why?

Use machine-learning and real-time bidding for effective online display and mobile campaigns that reach the car shoppers most likely to buy.

Inventory Display Advertising increased Vehicle Detail Page interactions by 33%.

Dealer case study

How?

  • Speak to shoppers before they even begin to search for a dealership or your inventory.
  • Use online consumer behavior and search intent data to find new in-market shoppers.
  • Place in-image ads on premium websites on or off the Google Display Network, reaching a wider audience than traditional display advertising.
  • Advertise exactly what is on your lot with real-time updated new and used inventory.
  • Recommend a carousel of vehicles similar to those customers have previously interacted with.
  • Drive shoppers directly to your Vehicle Detail Pages.
  • React faster to changes and continually self-improve with live bid adjustment and inventory data.
online advertising on phone and laptop

Video Advertising

Why?

Online video has become a natural part of the web browsing experience. Video ads offer dealerships an opportunity to quickly catch shopper attention, visually pull them into the buying journey, and hold their interest with helpful, entertaining content.

Users watched over 1 billion hours of video content every day in 2017.

YouTube report

How?

  • Engage customers through video ads with demonstrations, product information, special offers, or entertaining content that connects them with your brand.
  • Plays your videos to specifically-targeted audiences in paid search results, on the display network, or in related content videos on YouTube.
video ad on laptop

GM Dealer Digital Packages

Digital Advertising Packages

Basic
Plus
Premier
Key Activities
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Advertise Your Top 7 Models
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Advertise Your Top 10 Models
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Advertise Your Top 15 Models
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Advertise Aftersales Activities for up to 6 Lines
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Advertise Aftersales Activities for 7 or More Lines
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Amplify GM National Advertising Messages
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Utilize GM-Provided Assets in Ads
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Receive Monthly Performance Consultation and Reports
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Receive Dedicated Support Specialist
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Drive Ad Traffic to GM-Endorsed Website
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Focus on Mobile Optimization
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Enjoy Convenient Turnkey Billing
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Search Advertising
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Place Text Ads on Google and Bing
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Install Ad Extensions
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Update Ad Copy with Monthly Incentives
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Direct Ads to New Inventory
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Direct Ads to Current Model Year Landing Pages
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Bid and Budget Management
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Integrate with Google My Business
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Auction Insights Reporting
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Budget Recommendation Reviews
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Quarterly Impression Share Report
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Competitive Vehicle Registration Report
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Market Share Review
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Audience Demographic Profile Review
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Audience Digital Behavior Analysis
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Digital Retargeting
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Engage Shoppers with Custom Visuals
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Convey Offers with Actionable Copy
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Segment Audiences for Increased Conversions
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Display Advertising
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Place Display Ads via Google Ads
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Build Banner Ads Dynamically
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Proactively Test and Repair Ad Links
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Utilize Demographics for Ad Targeting
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Utilize Financial/Economic Targeting
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Place Display Ads Contextually on Auto Audience Network
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Social Media Advertising
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Advertise on Facebook, Twitter, and Instagram
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Create Custom and Lookalike Audiences
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Utilize Demographics for Ad Targeting
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Sync Leads Directly with Your CRM
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Create Vehicle-Specific Messaging in Multiple Ad Formats
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Add-On Services

Add to Basic
Add to Plus
Add to Premier
Social Media Advertising
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Inventory Display Advertising
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Dynamic Search Advertising
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Video Advertising
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Search Engine Optimization
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Advanced Package
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Premium Package
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Social Media Management
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Premium Package
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Get started

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Contact Us

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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430

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Support@nakedlime.com
Sales@nakedlime.com

GM Digital