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Drive for perfection

BMW stands for premium performance, fueled by design and innovation. The same should apply to BMW dealership marketing.

Naked Lime is dedicated to bringing science and art together in marketing services that set your dealership apart. Using advanced data analysis and in-house creative teams, we build customized dealership marketing strategies that convey your unique value to your customers.

Search and Display Advertising

Why?

Google-certified specialists know all the latest advertising products, strategies, and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.

Paid Search increases click-through rate by 65% and leads by 30%.

Dealer case study

How?

  • Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
  • Grab consumer attention with images, animation, or video promoting your dealership through Display Advertising.
  • Pay special attention to consumers who have already shown interest by visiting your dealership’s website through remarketing campaigns.
  • Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
  • Drive superior results with dealer-specific campaigns with customized landing pages.
  • Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
  • Take advantage of the latest platform features and updates to drive your business.
Example BMW dealership search ad

Email Marketing

Why?

Implement a customized and effective email marketing approach for your dealership to drive sales, increase service traffic, and capture new business.

Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38.

Salesforce

How?

  • Update customer data regularly through email appending and VIN title transfer to ensure you are working with the cleanest data possible.
  • Segment and refines your data so you send resonating messages to your customers about their specific vehicle needs.
  • Analyze previous results and customer data to create the perfect message for each customer segment.
  • Create a follow-up plan for customer segments, determining the best offers and frequency to get the highest response.
  • Design custom pieces for each dealership, while complying with OEM guidelines and Federal advertising regulations.
  • Test emails in every platform before sending, so you can be confident your messages are being delivered to your customers with any email provider, browser, or device.
example BMW dealership email

Direct Mail Marketing

Why?

Deliver offers that have weight, substance and dimension. Customers holding mail in their hands provides emotional impact and increases their recollection and interactions. But that’s only when the right offer is sent to the right customer, using reliable data.

Direct mail’s response rates are 10 to 30 times higher than that of digital communications.

Direct Marketing Association

How?

  • Operate on the same intelligent marketing engine as our email platform.
  • Use transactional data from your DMS, with verified and appended household data from Polk, USPS, and more.
  • Reduce invalid or duplicate addresses, allowing you to send fewer pieces of direct mail, with better results.
Example BMW dealership mail piece

eNewsletters

Why?

Through a mix of general interest articles, service promotions, and sales promotions, your dealership’s newsletter content provides something for each of your customers and prospects — regardless of where they are in the sales cycle.

Average conversion rates are six times higher for brands using content marketing than those that aren’t.

Aberdeen Group

How?

  • Research the automotive industry and consumer trends, giving your readers the most relevant content possible each month.
  • Include timely offers designed to generate customer retail action.
  • Track newsletter views and clicks, showing your most popular articles and promotions.
  • Recommend articles and specials based on past newsletter performance and dealership goals.
  • Identify engaged customers and prospects and send immediate alerts for sales and service follow-up.
  • Align your content messaging with other channels, using reader behavior to guide your strategy.
reading dealership newsletter over coffee

Get Started

Learn more about co-op eligible marketing services for BMW dealers.

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Contact Us

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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430

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Support@nakedlime.com
Sales@nakedlime.com

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