- Provide a personalized experience for each visitor. Automated marketing delivers ads based on their device and browser type, their previously viewed pages, and campaigns they've received through other Naked Lime marketing channels.
- Make it easy for your customers shopping from the desktop site to send a specific car listing directly to their mobile device with the click of a button.
- Pre-populate lead forms with returning customer data, making the submission more convenient and taking them one step closer to the sale.
- Gain customer commitment to the sale and streamline your process by accepting online vehicle deposits.
- Merchandise your inventory effectively with specials management tools, automated price adjustments, rebates and incentives, window stickers and buyers guides, customer interactions tracking, and recommended vehicles.
How it works:
- Elevates your site in organic search results with unique, keyword-targeted website content provided by our in-house team of automotive content creators.
- Keeps your fresh content in front of customers and search engines with a fully-managed dealership blog and posts on national automotive blogs.
- Accurately describes your site contents to readers and search engines with ongoing meta title, description, and keyword management and revision.
- Provides site indexing with navigation management and sitemap customization.
- Ensures that your SEO practices align with industry standards by trusting experts to follow and research search trends and algorithm updates.
How it works:
- Replaces hours of consumer research with online video brochures, putting all the vehicle information directly on your website and driving customers through the purchase funnel faster.
- Delivers video content with mobile-friendly and responsive HTML technology that downloads quickly and adapts to any device or platform.
- Customizes your video content with dealer-branded intros, outros, logos, and configurable call-to-action buttons. Drives fixed ops business by providing SEO value to service pages and educational and promotional content to service customers.
- Features VIN-specific and trim-specific content ranked by the vehicle’s most sellable safety, performance, and technology features.
- Provides visual overlays for vehicle mileage, price, contact info, closed captioning, feature ticker, and more.
- Enhances your other Naked Lime services by using professionally produced video in your email campaigns and campaign landing pages.
How it works:
- Uses values from NADA to provide on-site trade information.
- Maintains control of your dealership messaging with customizable text within the evaluation tool.
- Provides an embedded appointment scheduler so shoppers can arrange to bring in the trade immediately after evaluation.
- Sends customer contact information directly to your dealership CRM for management of future communications.
- Understands what is happening in your market by tracking the top trade-in prospects and most desired vehicles on your site.
- Serves a diverse customer base with English and Spanish language options.
How it works:
- Sends targeted promotions using behavioral data, including geography, time of visit, referral site, pages visited, and more.
- Aligns your incentives with the rest of your marketing using customized campaign elements.
- Promotes brand recognition and drive specific action with branded campaign landing pages.
- Appeals to every shopper with a wide variety of gift card options in amounts determined by dealer.
- Quick Connect: 40% of automotive leads are never contacted by the dealership. Ensure every lead is followed with a virtual BDC that notifies your sales team of every lead submitted and contacts shoppers instantly while they are still on your site, ready to buy.
- Click.Chat.Buy. for Aptus Websites: Instantly talk to shoppers on your site to increase lead conversions, stay connected to more buyers, and keep visitors on your site longer.
- Specials Management Service for Aptus Websites: Lack of time and necessary resources is the reason 72% of dealerships have outdated or no specials on their website. Proactive specials management ensures that your specials pages are always up-to-date, never blank, and content is always accurate.