Aptus Websites

Your website is the foundation of your digital marketing. All other efforts drive them here, so it should be designed and built as an automotive retail destination.

Why Aptus:

  • Provide a personalized experience for each visitor. Automated marketing delivers ads based on their device and browser type, their previously viewed pages, and campaigns they've received through other Naked Lime marketing channels.
  • Make it easy for your customers shopping from the desktop site to send a specific car listing directly to their mobile device with the click of a button.
  • Pre-populate lead forms with returning customer data, making the submission more convenient and taking them one step closer to the sale.
  • Gain customer commitment to the sale and streamline your process by accepting online vehicle deposits.
  • Merchandise your inventory effectively with specials management tools, automated price adjustments, rebates and incentives, window stickers and buyers guides, customer interactions tracking, and recommended vehicles.  
Mitsubishi dealership website


Your website is designed to be a sales generator, but customers can’t buy from you if they can’t find you. On-site and off-site optimization encourages Google and other search engines to put your dealership website in front of more shoppers.

How it works:

  • Elevates your site in organic search results with unique, keyword-targeted website content provided by our in-house team of automotive content creators.
  • Keeps your fresh content in front of customers and search engines with a fully-managed dealership blog and posts on national automotive blogs.
  • Accurately describes your site contents to readers and search engines with ongoing meta title, description, and keyword management and revision.
  • Provides site indexing with navigation management and sitemap customization.
  • Ensures that your SEO practices align with industry standards by trusting experts to follow and research search trends and algorithm updates.

Learn about the search updates that affect your dealership website ranking.


online search

Video Showroom

Highlight your services, specials, and inventory with on-site videos unmatched in quality. Our videos are produced with professionally mixed audio and voice over talent, high-impact graphics, and compelling marketing messages that grab attention and drive sales.

How it works:

  • Replaces hours of consumer research with online video brochures, putting all the vehicle information directly on your website and driving customers through the purchase funnel faster.
  • Delivers video content with mobile-friendly and responsive HTML technology that downloads quickly and adapts to any device or platform.
  • Customizes your video content with dealer-branded intros, outros, logos, and configurable call-to-action buttons. Drives fixed ops business by providing SEO value to service pages and educational and promotional content to service customers.
  • Features VIN-specific and trim-specific content ranked by the vehicle’s most sellable safety, performance, and technology features.
  • Provides visual overlays for vehicle mileage, price, contact info, closed captioning, feature ticker, and more.
  • Enhances your other Naked Lime services by using professionally produced video in your email campaigns and campaign landing pages.
Dealership videos designed for multiple devices

Value Scout

Once a shopper is on your dealership website, make sure they have no reason to leave. Our digital trade evaluator provides fast, reliable trade information right on your site, and delivers the lead directly to you.

How it works:

  • Uses values from NADA to provide on-site trade information.
  • Maintains control of your dealership messaging with customizable text within the evaluation tool.
  • Provides an embedded appointment scheduler so shoppers can arrange to bring in the trade immediately after evaluation.
  • Sends customer contact information directly to your dealership CRM for management of future communications.
  • Understands what is happening in your market by tracking the top trade-in prospects and most desired vehicles on your site.
  • Serves a diverse customer base with English and Spanish language options.
Trade value for car


A website visitor isn't a lead until they provide contact information. Use targeted promotions and strategic incentives to turn anonymous visitors into identified shoppers and drive more traffic from your site to your showroom.

How it works:

  • Sends targeted promotions using behavioral data, including geography, time of visit, referral site, pages visited, and more.
  • Aligns your incentives with the rest of your marketing using customized campaign elements.
  • Promotes brand recognition and drive specific action with branded campaign landing pages.
  • Appeals to every shopper with a wide variety of gift card options in amounts determined by dealer.
Dealership test drive incentive

Website Extras

Keep visitors on your site longer, turn more visitors into leads, and convert more leads into sales with tools that increase the selling power of your website.


  • Quick Connect: 40% of automotive leads are never contacted by the dealership. Ensure every lead is followed with a virtual BDC that notifies your sales team of every lead submitted and contacts shoppers instantly while they are still on your site, ready to buy.
  • Click.Chat.Buy. for Aptus Websites: Instantly talk to shoppers on your site to increase lead conversions, stay connected to more buyers, and keep visitors on your site longer.
  • Specials Management Service for Aptus Websites: Lack of time and necessary resources is the reason 72% of dealerships have outdated or no specials on their website. Proactive specials management ensures that your specials pages are always up-to-date, never blank, and content is always accurate.

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Contact Us


Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430