Paid Search and Display

Capture in-market customers with customized search, display, and retargeting strategies that generate more website traffic and quality lead conversions.

How it works:

  • Gets more qualified leads with compelling ads served to people searching for related information.
  • Executes strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
  • Drives superior results with dealer-specific campaigns and customized landing pages to encourage conversions.
  • Ensures maximum value with expert budget recommendations based on transactional, behavioral, and demographic data.
  • Eliminates guesswork by using continuous ad testing to achieve fine-tuned performance.
  • Creates customized, eye-catching display ads and places them in front of online shoppers.
  • Keeps your dealership in front of shoppers during the long car-buying process with retargeting technology that gives you more chances to deliver your message to website visitors while they consider their options.
paid search result

Inventory Display Advertising

Use machine-learning and real-time bidding to showcase your inventory on wider display networks.

How it works:

  • Uses online consumer behavior and search intent data to find new in-market shoppers.
  • Speaks to shoppers before they even begin to search for a dealership or your inventory.
  • Reaches a wider audience than traditional display advertising by placing in-image ads on premium websites on or off the Google Display Network.
  • Promotes exactly what is on your lot with real-time inventory updates.
  • Suggests a carousel of vehicles similar to ones customers have previously viewed.
  • Drives shoppers directly to specific Vehicle Detail Pages with no wasted time or clicks.
  • Reacts more quickly to changes and continually self-improve with live bid adjustment and inventory data.
online advertising on phone and laptop

Dynamic Search Advertising

Overcome the struggle of advertising your rotating used car inventory with inventory ads updated daily. Match each car to the right buyer, all the way to make, model, year, price, and mileage levels.

How it works:

  • Creates unique search ads for each vehicle on your lot to improve shopper experience and conversions.
  • Generates ad text specifically based on details specific to each vehicle on your lot.
  • Allocates budget to the segments of your inventory that need the most advertising.
  • Makes exact matches to your vehicle inventory with daily stock updates.
  • Drives shoppers directly to your Vehicle Detail Pages for quick action.
vehicle search result

Social Advertising

The average person spends 2 hours and 15 minutes on social media each day. If you want people to see your dealership and your offers, advertise where people spend their time.

How it works:

  • Advertises on social media specifically to your existing customers through custom contact lists.
  • Reinforces your message on social media by targeting your website visitors with social ads for vehicles and services they already researched.
  • Reaches beyond your own audience and grow new business by using social insights to target people with similar interests and behaviors.
  • Drives specific actions with lead generation ads that feature customizable forms that pre-populate shopper information and sync the lead directly with your CRM.
  • Moves inventory by highlighting a “Car of the Week,” low price point, or other vehicle specific messaging using innovative ad formats like videos, slideshows, carousels, collections, and more.
  • Uses the power of personal influence and spread your brand recognition by letting users see when their friends interact with your dealership.
  • Engages customers through video ads with demonstrations, product information, special offers, or entertaining content that connects them with your brand.
  • Plays your videos to specifically-targeted audiences in paid search results, on the display network, or in related content videos on YouTube.
dealership social media offer

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Contact Us


Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430