Automotive Brand Retention and Defection Report
Understanding Your Opportunities for Conquest
Retention and Conquest Success
A sneak peak into the report
"Considering the increased difficulty for dealers of mainstream brands to differentiate from the competition, their best path to conquest lies in leveraging customer data to deliver targeted messaging to specific demographic segments"
"Just as in 2019, 2020 saw high levels of loyalty among truck buyers across the board. Overall, the retention rate for all truck brands was 51.59 percent, while 71 percent of customers who traded in a truck went on to purchase another truck, regardless of brand."
"For premium brands whose manufacturer produces highline vehicles only, the best opportunities for conquest remain other luxury brands, with one notable exception..."
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