Automotive Brand Retention and Defection Report

Understanding Your Opportunities for Conquest

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Retention and Conquest Success

A sneak peak into the report

Mainstream Brands

"Considering the increased difficulty for dealers of mainstream brands to differentiate from the competition, their best path to conquest lies in leveraging customer data to deliver targeted messaging to specific demographic segments"


"Just as in 2019, 2020 saw high levels of loyalty among truck buyers across the board. Overall, the retention rate for all truck brands was 51.59 percent, while 71 percent of customers who traded in a truck went on to purchase another truck, regardless of brand."

Premium Brands

"For premium brands whose manufacturer produces highline vehicles only, the best opportunities for conquest remain other luxury brands, with one notable exception..."

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Every day, we deliver fresh and innovative marketing, advertising, and web services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process.

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Dealership data helps improve retention and identify conquest opportunities

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