The competitive landscape for your service department is complex and crowded with businesses trying to take your customers from all angles.

Quick-lube shops, for example, only have to advertise vehicle repair and maintenance. That's all they do, and they've learned what service customers value and how to position themselves as the best option in almost every market.

Then there are independent shops who have built up strong relationships with their customers and win business often based on the perception of transparent, honest experiences.

For dealerships, there are three areas behind the struggle to create loyal service customers and bring in profitable work:

POSITIONING

Failing to position the dealership as the best service option:
The average dealership features fixed ops content on less than 5% of their website—including the scheduling application.

BUDGET

Insufficient investment in fixed ops marketing budgets:
The average dealership spent about $555,000 in 2019 on advertising, but spent only 5-15% on marketing their fixed ops.

STRATEGY

Lacking the knowledge and skills to create a successful marketing strategy:
72% of customers would prefer to schedule service online, but only 24% do, often because of complicated site navigation and poor content strategy.

It's time for you to win back service business.

To devise an effective fixed ops marketing strategy for your service center, download the eBook.

whitepaper

Your Dealership's Multi-Point Marketing Inspection

50% of car buyers will not return to the dealership for service work after one year. This is your guide to bringing them back.

Our service manager sees a lot a return on the mailers and campaigns you've created for us. I've noticed an increase in both new lead submissions and return service customers. Additionally, we've noticed more customers are taking the initiative and calling in themselves or going online to set appointments based off our emails.

Bonnie Trotter
Marketing Director
Myrtle Beach Chevrolet, SC

Let's Maintain Your Fixed Ops Strategy Together

Required fields

*
https://www.nakedlime.com/thank-you/thank-you-448