Handshake between car dealer and loyal customer

Finders keepers, right?


Not when it comes to dealership customers.

Declining brand loyalty is bad news for dealership customer retention.




Why Naked Lime?

We know what declining brand loyalty means for dealerships, and what you can do about it:

Icon of checkmark on a person

Know your customers

Study your market to learn who they are, what they’ve done, and what people like them do.

Icon of lightbulb

Anticipate their needs

Use data to predict when, what, and why they’ll buy again, before they look somewhere else.

Icon of computer, phone and email

Deliver relevant messages

Show them you have exactly what they want, and tell them why to buy it from you.


Free marketing resources


2021 Brand Retention and Defection Report

Use real transactional data to understand retention and defection rates by manufacturer and identify conquest opportunities.


The Common Denominator of Customer Retention and Conquest

How can dealers retain more customers while also winning more from the competition? Use data to reveal consumer patterns and purchasing behaviors.

Demographic data illustration

Customer retention case study

Would You Sell to Matt? Using Predictive Analytics to Recognize Sales Opportunities

Request a meeting

We're happy to evaluate your current marketing and tell you how to reach your goals.

Required fields

Icon of computer, phone and email

Not ready to talk yet?

Browse our complete suite of services to get familiar with your options.
Then let us know how you think we can help fill in the gaps in your marketing strategy.

Protect your customers. Get more of theirs.