Logo for 27th Digital Dealer Conference and Expo, August 2019

Find your marketing direction in Booth #539

Data-driven marketing

Everyone says it. We do it.

Compass is a complete marketing intelligence platform that leads the way to successful dealership marketing.

Spinning Compass


It only happens when it is built as a big-picture solution, driven by dealership-wide goals and dealer-specific data.

With Compass, we show you what marketing looks like when it is developed and delivered as a single, complete strategy, focused on your customer and supported by creativity and analysis.

You have all the information that drives your marketing strategy and your detailed, multi-channel results in one place.

chart of geographical sales data

Sales data

We combine your dealership's transactional data with a complete analysis of your market - who is selling what, where, and to whom - to align your sales strategy with market demand.

Demographic customer profile

Demographic data

We use aggregated population data and our own years of automotive research to predict car-buying behavior.

Naked Lime business intelligence reporting dashboard

Shopper data

Our business intelligence reporting suite presents a full picture of your customers' behaviors, so you know exactly what they respond to, how your marketing investment is working, and how to improve.

Travis Hafer from Naked Lime speaking at Digital Dealer 27

Travis Hafer

Tuesday, August 20

2:25 - 3:15 pm

    Session: Who Really Cares About Your Marketing?

    Use the right data to create relevancy and drive action.

    With everyone talking about data, what specifically matters when marketing to your customers?

    In this session, you’ll learn about the three categories of customer data that are required for successful dealership marketing, and how to bring them all together.

    Data can be overwhelming, but ultimately it allows you to use past customer behavior to predict future actions – and profit from them.

    • Relate the increased customer expectations faced by other industries to the world of dealership marketing 
    • Underscore the need for personal, relevant marketing in the face of those heightened expectations
    • Identify the three types of customer data every dealership should collect and analyze to deliver a relevant marketing experience
    Digital Dealer social media tags #meetyourmatch and #DD27

    Match up and come to BOOTH #539 to win!

    Play to Win!

    Let's go back to when conferences were about networking and social media was social!

    Each conference attendee bag contains a numbered sticker that matches with one other attendee.

    Every person who checks in at Booth #539 with their match is entered into our drawing for one Oculus Go VR Headset.

    The first 2 matches (4 attendees) on each day of the show will receive a $25 Amazon gift card, so don’t wait!

    Tips for finding your match:

    • Display your number proudly.
    • Post your sticker on social media using the hashtags #DD27 and #meetyourmatch.
    • Follow those hashtags to watch for your number.
    • Tag Naked Lime (@nkdlime) on Twitter and we’ll help get the word out.
    • Hang out by Booth #539 and hope your match shows up. (Meet smart people and learn while you’re there.)

    Matching your message to your customer is the only way marketing works.

    See complete contest rules.

    Schedule time to talk

    Meet Travis before or after his session, or request your own demo of our interactive dealership data visualization platform.

    Required fields





    Protect your customers.
    Get more of theirs.