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Automotive Brand Retention and Defection Report

Understand retention and defection rates by manufacturer to identify conquest opportunities.

Where are your opportunities?

Analyzing manufacturer retention and defection data, we have identified what we call our  “conquest data.”

This is the percentage of customers from competing brands (occasionally from the same manufacturer) who are going on to buy or lease your brand after trade-in.

These are the customers your dealership marketing should target to make an impact.

Read the report to see yours.

graphic showing data analysis

Why Naked Lime?

The consultative approach Naked Lime uses to create more cohesive, effective, personalized marketing for each dealership is different than anything else in our industry.

We use your customer data (transactional, demographic, and behavioral) to make marketing that matters to your audience.

See how it works for conquest marketing.

Let's talk

Need to know more about conquest and retention marketing? We're here to help.

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