"We sold 41 cars from our first direct mail piece! Toyota and Mazda store combined net profit is up 42% year over year. It’s been a record breaking year and we couldn’t have done it without Naked Lime."
We've noticed a 30% increase in our website traffic that directly relates to our search terms. Plus, in a recent month, we sold 60 cars between our two websites. Our Naked Lime site sold 50 of those cars and our other site only sold 10.
In one month Targeted Marketing brought 103 additional customers into our service department. From those customers, our service lift was almost $19,500 - over half of our total service revenue for that month.
In the first month, we had four direct sales and more than 100 repair orders from customers who had never done business with us before. That means our first campaign generated more than $20,000 in gross profits.
In the service department alone, we've seen a total of nearly $140,000 in lift. This translates into an average increase of $15,000 per month at one location, and more than an $8,000 increase at the other.
We've seen more than $17,000 in service lift in one month alone. Prior to Targeted Marketing, we had less than 100 valid customer email addresses. Now, we have over 3,800.
We brought in 109 repair orders from customers who have not been in to our store in over a year, resulting in more than $35,000 in gained service revenue from "inactive" customers.
In a recent month, our email campaigns attained a $36 return for every $1 invested, and our service marketing initiatives are achieving a 60% customer return rate.
In the last three months, we've seen 36 more vehicle sales for a total of $55,572 in additional gross profits and 545 more customers in our service drive, with an additional gross of $52,544.
In one month, we saw a $33,000 lift in our service department and we brought in more than 120 customers that had not been into the dealership in over 6 months. Our gross profit in service for that month was $66,000.
Our number of customer email addresses has increased by almost 300%! The database they have built is more accurate than anything we have used before.
Since adding Naked Lime SEO and Social we have seen a 60% increase in page views, a 30% increase in visitors, and better yet customers are staying on our site nearly 30% longer.
Even though traffic to one of our manufacturer's sites is down 8%, our site's traffic is up 12%! Better yet, our YTD traffic on our main site has increased 20%.
Having a Social Marketing Specialist is the biggest advantage of using Naked Lime. A recent press release she wrote put our dealership in 9 of the top 10 Google results spots.
Mobile page views have accounted for 15.4% of the total page views for our dealership's domain, which is nearly twice the industry average.
I went from spending 3-5 hours a week managing our dealership's digital reputation to only 3-5 minutes.
With Targeted Marketing we saw an increase of more than $37,000 in service revenue between our 2 stores in just one month. Plus, the SEO and Social service has increased unique visitors by 1,500 a month, that’s almost a 17% increase!
Our Columbus stores rank number six in volume on the Wards Top 100 Internet Dealers list. The flexibility and support we receive is fundamental for our continued growth.
We've seen a 306% lift in valid email addresses for this year alone. Targeted Marketing keeps us out in front of our customers and I see the results firsthand in the service department, where my customers are bringing in their emails every day.
In one month we brought in over 172 customers who hadn't been in for service in over six months, And, in that one month alone, we saw a service lift of $52,000 and our service gross profit was $184,000.
We saw a $36,130 increase in gross service profit from our first campaign. Plus the support I receive is the best that I have ever received from any direct mail company.
We have increased our number of customer email addresses by almost 200% and have built a more accurate database.
We saw a 10% increase in website traffic in our first month after adding SEO. Having a dedicated representative assigned to our store keeps the focus on our dealership and that means more leads and more new customers
In one month we saw a $31,000 increase in service gross profit! More than half of that was generated from customers who had not been in for service in more than one year. I am convinced that Targeted Marketing WORKS!
Over the past 5 months we’ve averaged $28,949 in Service lift and sold 28 vehicles directly correlated to our campaigns. I highly recommend Naked Lime Marketing to anyone who wants to increase revenue and allow dealership personnel to do what they do best… sell and service vehicles!
In just 4 months, our page visits increased 14%, page views increased 16%, our total Facebook reach increased 51%, and our average Google ranking went from 10th to 3rd! Because of our success, we’ve dropped almost all other 3rd party lead services, saving us about $3,500 a month! Naked Lime is my secret weapon.
One of the biggest advantages of having a website from Naked Lime is that it's easy to edit on the fly.
Problems are very rare with a Naked Lime hosted website but when they arise, the dedicated support staff is always very professional, supportive and efficient! Any issues I might have are usually resolved same day which is greatly appreciated. No one in the automotive based industry does website hosting or provides support better than Naked Lime!
In the past 3 months alone, we’ve sold 88 vehicles and averaged $39,400 in service lift directly correlated to Naked Lime Targeted Marketing. There is no doubt that this program works!
We love our specialist that we get with our Digital Marketing Services. If an issue arises, she immediately notifies us and asks what course of action we’d like to take. The content she posts is relevant, timely, and unique. I couldn’t ask for better service- Naked Lime always makes our dealerships look good!
Dealer.com is supposed to be the biggest and baddest website out there, but I might only get 10 quality leads from it per month. I can get the same amount of quality leads from my Naked Lime site in just a few days.
We are receiving more credit apps than ever with our new Naked Lime site and we sell to about 70% of those. By making it easier for customers to submit their credit application on our Naked Lime site, it’s made the financing process easier on everyone, including the dealership.
I love the blog posts, Twitter content, and Facebook campaigns that our SEO and Social specialist produces. She is wonderful and is always willing to help us, even at the last minute. With her help, we've grown from 98 “likes” on Facebook to 236 – plus we've added 100 followers.
The response rate for our Targeted Marketing direct mail communications was 13 percent the first month! We decided to double the monthly quantity.
In a recent month, our manufacturer site only sold 11 cars, but our Naked Lime site sold 57! That’s 70% of our cars sold for that month.
Our site visits went from 1,723 visits to 2,606 visits per month – a growth of 51.25%! The number of pages being viewed during each visit went up as well, from 15,479 per visit to over 19,481 per visit, so we know our customers are looking at more of our website than they used to.
Last year we were able to recapture 638 customers who had not been in for service in over 365 days. Those 638 customers contributed an additional $183,134 in customer pay revenue.
It's unbelievable how well Naked Lime Targeted Marketing works! Over the last year, 1,327 customers came in for service, representing an additional $150,000 of gross profit for our service drive!
The last time we sent a conquest mailer out we found Honda and Toyota customers right in our backyard that were not buying from us – the mailer brought them in. I don’t know how you do it, but you find good quality prospects.
You just can’t get this level of consistency, efficiency and these types of results when you piecemeal companies together. The marketing we are doing now is based on fact and not gut instinct.
We can see what we’re doing well and where we need improvement. Our CSI scores have gone up 10 points in the last year. That’s HUGE!
When we used different third party companies for our SEO, social media, and everything else, I was not sure if any communication was happening between them.
Targeted Marketing helps me control my advertising spending. I don’t need a large budget because it keeps customers coming in. We’ve brought in $73,720.82 in gross profit over the last year from customers who haven’t been in for service for more than a year. Targeted Marketing continues to show me results month after month.
From May to July, we generated over $93,000 from service promotions, had 114 service customers come in that hadn’t been here in over a year, and saw 44 first time customers.
We wouldn’t be able to achieve these results without Naked Lime. The products and services we use are of tremendous value and are unmatched by others I’ve seen in the industry.
GM SFE Reputation Management has helped us focus on providing excellent customer service. We know that customers share their experiences digitally, whether they tell us or not. We are confident that with this program, if we do stumble and disappoint a customer, we will know and have a chance to respond.
Naked Lime is the extra pair of eyes I need to watch our digital storefront.
We’ve taken our average advertising spend per customer from $600 to $500. We’ve migrated from 90% traditional and 10% digital to 50/50 while dropping our ad budget by $100,000 a month. And we’re up 10% year over year!
We sold 41 cars from our first direct mail piece! Toyota and Mazda store combined net profit is up 42% year over year. It’s been a record breaking year and we couldn’t have done it without Naked Lime.