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Naked Lime Marketing Expert to Help Digital Dealer Attendees “Read Minds”

Zach Vaughn from Naked Lime to share strategies to strengthen customer retention.

Naked Lime Marketing's Zach Vaughn, sales specialist, is set to speak to dealers about creating a proactive marketing strategy to retain more customers. Vaughn will speak at the 18th Digital Dealer Conference and Exposition, April 21-23, at the Tampa Convention Center in Tampa, Florida.

"The most successful dealers today are disrupting the normal buying cycle by reaching out to potential buyers before they reach out to the dealership - or worse, the competition," Vaughn said. "A proactive marketing strategy can help dealers look like 'mind readers,' and also can reward them with higher sales volumes, increased gross profits, and improved customer loyalty."

Vaughn's presentation, "What's a Dealer Have to Do to Make More Sales?" will highlight how automobile marketers can make the move from marketing to "mind reading" by implementing strategies that help dealers better target consumers and foster customer loyalty.

Key takeaways:

Learn how using a clean, accurate database can decrease customer defection.
Understand how tailoring marketing messages can increase customer engagement.
Discover how communicating consistently with customers can improve their loyalty.

Since joining Naked Lime in 2014, Vaughn has helped dealers develop proactive marketing and advertising strategies that more effectively reach new customers and retain existing ones. Prior to joining Naked Lime, he worked 12 years with an advertising agency in Dallas, Texas, and helped dealerships of all sizes and OEMs understand how marketing messages impact every department of the dealership.