Naked Lime experts share strategies to satisfy new customer expectations
Three digital marketing experts from Naked Lime Marketing will speak at the 17th Digital Dealer Conference, Sept. 23-25, at The Mirage Hotel and Casino in Las Vegas:
- Kristen Adams will present "Stop Using the Same Playbook as Your Competition" Tuesday, Sept. 23, at 9 a.m. In her presentation, Adams, a marketing and advertising consultant for Naked Lime, will explain how dealers can identify database problems and enhance their targeted marketing beyond what the OEM offers to meet new customer expectations.
- Dan Malloy will present "Reputation Management: The Internet Doesn't Forgive and Forget," Sept. 23, at 10 a.m. Malloy's presentation will highlight social media's impact on digital reputation management and how creating a comprehensive strategy can help dealers get ahead in the reputation game. Malloy is a product manager for Naked Lime.
- Travis Hafer will present "Transforming the Digital Dealership to Meet Today's Consumer" Thursday, Sept. 25, at 10 a.m. Hafer, a marketing consultant for Naked Lime, will show dealers the benefits of adapting their website design across all web-enabled devices for their customers' shopping experience.
Naked Lime Marketing offers a full suite of marketing, advertising, and web services for automobile retailers. Naked Lime's specialists have industry-exclusive access to data that enables them to more effectively do the heavy lifting on behalf of dealers, which, in turn, allows dealers to better focus on selling cars and serving customers.
To register for the Digital Dealer Conference, go to www.digitaldealerconference.com/register.
About Naked Lime Marketing
Naked Lime's Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: nakedlime.com, Facebook: facebook.com/nkdlime, or Twitter: twitter.com/nkdlime.